Comments on: Honda Jump… http://www.simon-law.com/archives/642 Sporadic thoughts - mostly about communications, brands, etc... Thu, 22 Dec 2011 06:12:56 +0000 hourly 1 http://wordpress.org/?v=3.3 By: David MacGregor http://www.simon-law.com/archives/642/comment-page-1#comment-2155 David MacGregor Wed, 04 Jun 2008 21:42:50 +0000 http://www.simon-law.com/archives/642#comment-2155 I think we're seeing creative inflation. The bigger and more spectacular commercials become the bigger and more spectacular they must become. Along the way the product becomes incidental. I wonder - in fact I'll go as far as to say I believe a backlash is trundling down the pike - quietly… in its hybrid. Get out of the way give me the reason why I should buy. The rebirth of 'Truth Well Told' - consumers demanding useful, simple and relevant information about the products and services they consume. …The show and tell renaissance. I think we’re seeing creative inflation. The bigger and more spectacular commercials become the bigger and more spectacular they must become.
Along the way the product becomes incidental.

I wonder – in fact I’ll go as far as to say I believe a backlash is trundling down the pike – quietly… in its hybrid.

Get out of the way give me the reason why I should buy. The rebirth of ‘Truth Well Told’ – consumers demanding useful, simple and relevant information about the products and services they consume.

…The show and tell renaissance.

]]>