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Just Do It…

Jul 28th, 2008 by



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I heard the other day that Nike hadn’t used the line “Just do it” for over 10 years – which was a shock, given how well it’s still remembered by us in the marketing/advertising world. I guess that’s shot, then… although this spot is to celebrate the 20th anniversary of that credo, and it’s a heart-warming montage.

Click here if the embedded version doesn’t work.


Posted in Advertising | 1 Comment

  • http://cubemate.blogs.com/cubemate Dan

    As with every rule, there’s an exception. It’s still used less than you’d expect, but they did use it in the ‘I’m so pretty’ advert they did with Maria Sharapova: http://www.youtube.com/watch?v=_8FAwMpR6D4