Comments on: This could be the best ad of the year… (already!) http://www.simon-law.com/archives/66 Sporadic thoughts - mostly about communications, brands, etc... Thu, 22 Dec 2011 06:12:56 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Simon http://www.simon-law.com/archives/66/comment-page-1#comment-42 Simon Thu, 18 Jan 2007 12:59:19 +0000 http://www.simon-law.com/archives/66#comment-42 Slightly delayed reaction - apologies for that! I love it. It feels a tad "Pot Noodle" from the HHCL days. Less manic, but something tinglingly familiar. Something else too, but I can't get what yet! For me, it doesn't beat PG Tips. But, hey - the year only just began - and if we see plenty that can challenge it, it'll be a great year. Not one where you struggle to name the top ten ads (like 2006!). Meanwhile, I've spent a good 15 minutes with the web site. So, pretty good in my books! Slightly delayed reaction – apologies for that!

I love it. It feels a tad “Pot Noodle” from the HHCL days. Less manic, but something tinglingly familiar. Something else too, but I can’t get what yet!

For me, it doesn’t beat PG Tips. But, hey – the year only just began – and if we see plenty that can challenge it, it’ll be a great year. Not one where you struggle to name the top ten ads (like 2006!).

Meanwhile, I’ve spent a good 15 minutes with the web site. So, pretty good in my books!

]]> By: Will http://www.simon-law.com/archives/66/comment-page-1#comment-39 Will Sun, 14 Jan 2007 18:44:25 +0000 http://www.simon-law.com/archives/66#comment-39 Simon - what do you think about the new Old Spice spot? http://www.youtube.com/watch?v=Af1OxkFOK18 The microsite is also brilliant: http://www.experienceoldspice.com/ I like the boldness of the PG Tips spot (particularly as you state, the fact that it's so long and so knowing), but I do wonder what else they'll do with the brand after the intial 'it's Monkey' effect has worn off. Simon – what do you think about the new Old Spice spot?

http://www.youtube.com/watch?v=Af1OxkFOK18

The microsite is also brilliant: http://www.experienceoldspice.com/

I like the boldness of the PG Tips spot (particularly as you state, the fact that it’s so long and so knowing), but I do wonder what else they’ll do with the brand after the intial ‘it’s Monkey’ effect has worn off.

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