http://www.simon-law.com/archives/67 Sporadic thoughts - mostly about communications, brands, etc... Thu, 22 Dec 2011 06:12:56 +0000 hourly 1 http://wordpress.org/?v=3.3 http://www.simon-law.com/archives/67/comment-page-1#comment-48 Another Planning Blog… » Blog Archive » More and more Hoopla… Sun, 21 Jan 2007 13:28:31 +0000 http://www.simon-law.com/archives/67#comment-48 [...] First, I found a hint from MINIappolis as a comment to my earlier piece on the book itself. Anyway, I finally found the time to get to the book with a knife and, sure enough, there’s a hidden little gem in there - unsurprisingly co-authored by Evan Fry, who I think I’ve referred to in the past as well (a good friend and an awesome copywriter - or Creative Director, as he now is). I’ll leave you the same sense of mystery and anticipation, but it’s worth digging out… [...] [...] First, I found a hint from MINIappolis as a comment to my earlier piece on the book itself. Anyway, I finally found the time to get to the book with a knife and, sure enough, there’s a hidden little gem in there – unsurprisingly co-authored by Evan Fry, who I think I’ve referred to in the past as well (a good friend and an awesome copywriter – or Creative Director, as he now is). I’ll leave you the same sense of mystery and anticipation, but it’s worth digging out… [...]

]]> http://www.simon-law.com/archives/67/comment-page-1#comment-43 Simon Thu, 18 Jan 2007 13:00:51 +0000 http://www.simon-law.com/archives/67#comment-43 That better not leave me angry and looking at a torn up copy of Hoopla! That better not leave me angry and looking at a torn up copy of Hoopla!

]]> http://www.simon-law.com/archives/67/comment-page-1#comment-40 MINIapolis Sun, 14 Jan 2007 19:46:44 +0000 http://www.simon-law.com/archives/67#comment-40 Also, here's a secret: if you cut into the inside back cover, where the scissors goes around the naked man, there is a surprise inside. No kidding. Also, here’s a secret: if you cut into the inside back cover, where the scissors goes around the naked man, there is a surprise inside. No kidding.

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