Another Planning Blog…

Whopper Virgins…

Dec 4th, 2008 by Simon

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This is great - new stuff from CP+B and the house of Jeff Benjamin…

Posted in Advertising, Digital | 3 Comments

on 08 Dec 2008 at 11:31 am1Nathan Bush

I’m no prude but find the whole concept a bit disturbing. However, would be all for it if you could show the reverse and saw the ‘whopper versions’ get the Hungry’s crew to experience things they haven’t experienced before such as tribal tattoos and raw meat.
on 16 Dec 2008 at 5:44 pm2Chungaiz

Made me a bit uncomfortable actually… is it “ethical”? It’s certainly self-indulgent… Bits were charming, but overall message is a bit flat. Consumer outtake (in the US) is there, but I’d imagine it’d have similar results as the Pepsi Challenge: you might prefer the taste but the auto response is to still eat a McDo’s…
on 05 Jan 2009 at 6:49 am3ted

There’s a funny blog on freedomhaters.org on the Whopper Virgins commercial.

It ties it into Noam Chomsky and how the indigenous people on the commercials will most likely be forced to move to big cities when the fast food chains move in, and have to work for Burger King for a tenth of what American’s make.

Check it out here:

http://freedomhaters.org/content/what-would-noam-chomsky-say-about-burger-kings-whopper-virgin-ad-campaign