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Watch this in high quality, rather than normal res… even if it takes a while to load – it’s worth it.

It’s a new ad for T-Mobile, but it’s so much more than that – it’s beautiful, epic, feel-good advertising just when we need it!

Richard used the phrase “I think the phrase ‘we’re back’ may be in order.” and I think he’s right – this is damn fine work…

See the full story at their YouTube Channel. Smartly, they’re building content on a site that people use, rather than littering the web with another ‘landing site’ that gets too little attention. But that’s a separate point/debate.

Click here if the embedded version isn’t working.