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Welcome back Saatchi & Saatchi…

Jan 18th, 2009 by


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Watch this in high quality, rather than normal res… even if it takes a while to load – it’s worth it.

It’s a new ad for T-Mobile, but it’s so much more than that – it’s beautiful, epic, feel-good advertising just when we need it!

Richard used the phrase “I think the phrase ‘we’re back’ may be in order.” and I think he’s right – this is damn fine work…

See the full story at their YouTube Channel. Smartly, they’re building content on a site that people use, rather than littering the web with another ‘landing site’ that gets too little attention. But that’s a separate point/debate.

Click here if the embedded version isn’t working.


Posted in Advertising | 3 Comments

  • Terry Gilliam

    I see that someone saw my movie “The Fisher King”:
    http://www.youtube.com/watch?v=De-ilgYfKwk

    And also pays attention to Improv Everywhere’s antics:
    http://www.youtube.com/watch?v=jwMj3PJDxuo

  • http://www.simon-law.com Simon

    Would have been exciting to get a comment from the real Terry Gilliam, wouldn’t it! Meanwhile, you’re stuck in the debate of “Is it a new idea” or just a “new take on an idea” – who cares whether there’s influence when good stuff is brought to our screens? So long as it’s good and engaging and fresh to see in the world of advertising, that works for me.

  • http://www.chocolate4thinking.com Luis Miranda

    This is kind of Improvised People Experience that Improv Everywhere group use to do with great WOM results. In this case it seems brand have started to work on it as a engagement way. Let´s track for more of these actions in the future.