Image from Geek and Poke
I was part of the Global Effies judging a couple of weeks back.
And, at the end, there was a massive discussion about the lack of ROI in all these cases.
So, here’s a simple tip – build ROI into your case and you’ll stand out – maybe even win.
(Naturally, you’ll still need to have a good case – i.e., clear effect of strategy, clear strategy, great creative work)