Another Planning Blog…

Hmmm. One way to find a use for all that inventory that they can't shift.

People have been ranting that this is just a polished copy of the Samsung Extreme Shepherding ad which is absolutely brilliant if you haven't seen it : (http://adsoftheworld.com/media/online/samsung_e...). I think you could easily say this could have been an inspiration but I still do not think it takes away any of the magic that Honda have created.

Actually doing it in real life rather than through technology makes a huge difference - thinking back to Sony balls and paint ad here too.
It looks beautiful, bold and hugely creative.

wow! that's pretty amazing. and bravo (again!) to the clients for taking that risk and not just leaving the idea on the table as too hard/complicated.

can't wait to see what's next!

Here you have another beautiful piece of advertsing.
A real, natural labor for a bed´s brand.

http://www.youtube.com/watch?v=wp8z29mddU4