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Honda Let it shine…

Apr 15th, 2009 by


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More beautiful Honda work – from Amsterdam this time…

And the making of, which is always interesting to see (when you work in the industry, at least!)…


Posted in Advertising | 4 Comments

  • Maria

    Here you have another beautiful piece of advertsing.
    A real, natural labor for a bed´s brand.

    http://www.youtube.com/watch?v=wp8z29mddU4

  • http://stephanieakelly.wordpress.com stephanie

    wow! that’s pretty amazing. and bravo (again!) to the clients for taking that risk and not just leaving the idea on the table as too hard/complicated.

    can’t wait to see what’s next!

  • http://thinkingstuff.wordpress.com/ Sophie

    People have been ranting that this is just a polished copy of the Samsung Extreme Shepherding ad which is absolutely brilliant if you haven’t seen it : (http://adsoftheworld.com/media/online/samsung_extreme_shepherding). I think you could easily say this could have been an inspiration but I still do not think it takes away any of the magic that Honda have created.

    Actually doing it in real life rather than through technology makes a huge difference – thinking back to Sony balls and paint ad here too.
    It looks beautiful, bold and hugely creative.

  • Tom

    Hmmm. One way to find a use for all that inventory that they can’t shift.