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This is a lovely, simple, strategy – and it produces great work.

Or, great work, that’s driven a beautiful, simple, strategy.

Either way round, the combo works…

As seems so common these days, there’s some ‘behind the scenes‘ footage too… Great for lovers of cute babies…

They’ve also done a clever bit of work (simple, but smart) with YouTube, so you get a URL pop up when you mouse-over the screen (go to youtube itself to see this)… taking you to the Evian website. It’s also meant they have branded the youtube page, which adds a nice touch. Nothing dramatic, but it’s not just posted – it’s thought-through more. Once you get to the site, you can go to Facebook pages – another neat little use of current technology.

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