Another Planning Blog…

Clearly I’m biased, since this is TBWA work, but I love the power of the “We’re For Dogs” campaign for Pedigree and this is a great little addition…

They’ve created a “Dogs Rule Day” (yesterday, so the timing of this post is a bit late!) and formed a Facebook link for people to show their support. There’s also a website that you can’t see if your IP is UK-based, annoyingly. But will work elsewhere.