Never Hide…
Oct 14th, 2009 by Simon
Writing my last post drew me to visit the “Never Hide” youtube page again, which I haven’t done in a few months (or more).
I’ve posted about this campaign a number of times, but then it’s good, so why not?! And they’ve added more to it. From the beginning, they’ve taken a ‘be prepared for some to be niche and some to go mass’ approach to adding content to YouTube, and it’s really worked. What now exists is a channel worthy of spending some serious time on – with everything from the light-hearted fun of “guy catches glasses with face” catch, through the product demo that is the “super chameleon” (albeit damn watchable still), the darkness that is “cow gives birth to a dude“, or the sheer arty joy of “color goes pop“… see here for all those films.
They haven’t stopped there, though – there’s a FaceBook page which gives fans all the latest news. There’s a Flickr site with all the movie posters on it. I didn’t find a Twitter user, but that might be bad searching!
Love it. Truly love it.
The unspoken genius for me is the positioning for the Never Hide line.
For me it articulates the importance of getting outdoors and donning the glasses if we don't feel like actually interacting with people. Sunglasses facilitate this and encourage us to at least get out and about. Personally if I'm not up to dealing with people or more candidly 'making eye contact' then sunglasses are essential.