Comments on: Never Hide… http://www.simon-law.com/archives/774 Sporadic thoughts - mostly about communications, brands, etc... Tue, 20 Jul 2010 07:44:48 -0600 hourly 1 http://wordpress.org/?v=3.0.1 By: charlesfrith http://www.simon-law.com/archives/774/comment-page-1#comment-3655 charlesfrith Wed, 14 Oct 2009 20:45:10 +0000 http://www.simon-law.com/archives/774#comment-3655 The unspoken genius for me is the positioning for the Never Hide line.<br><br>For me it articulates the importance of getting outdoors and donning the glasses if we don't feel like actually interacting with people. Sunglasses facilitate this and encourage us to at least get out and about. Personally if I'm not up to dealing with people or more candidly 'making eye contact' then sunglasses are essential. The unspoken genius for me is the positioning for the Never Hide line.

For me it articulates the importance of getting outdoors and donning the glasses if we don't feel like actually interacting with people. Sunglasses facilitate this and encourage us to at least get out and about. Personally if I'm not up to dealing with people or more candidly 'making eye contact' then sunglasses are essential.

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