New and interesting. It grabbed my attention whilst watching TV tonight, at least.
Not the first spot for the campaign idea of “Let it out” but it’s more poignant and bigger than the street sofa at the same time. The celebrity factor is crucial – you couldn’t make it work without them, but that’s no bad thing. The music carries a lot of the mood, but it’s well done. Although I’ll question Bob’s acting as pictured above – the freeze frame does him no favours – somehow, he’s turned into Paul Whitehouse!