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Celebrities, climbers (and one agency person to help broadcast) are climbing Kilimanjaro to make people aware of the lack of clean water available to people around the globe. Something you don’t think about often. In fact, something you probably take for granted or complain about when travelling!

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The endeavour is sponsored by HP, who have a new, ultra-low voltage laptop. But it also pulls in Pur water solutions and First Ascent expedition outfitting.

The site itself is technical, impressive, and linked to everything from Twitter to FaceBook…

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There’s an ad (in the style of the HP campaign)…

There’s an entire YouTube channel to see the expedition live and to hear more about the issue, the behind-the-scenes, etc… Then there’s a FaceBook link, a Twitter feed…

You can sponsor them – and help the cause – but there’s also stuff to buy on the site, that results in greater donations. Check out the laptop skin made specifically for this…

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All round smart thinking. And I challenge you not to be mesmerised by the water counter showing donations to date!