Refresh Everything…
Jan 29th, 2010 by Simon
Lovely idea – you can only apply if you live in the US, but there you go.
Allegedly, they took their Superbowl budget and spent it on this. To quote from Mashable: “That could be changing. For the first time in 23 years, Pepsi will not have any ads in the Super Bowl. Instead, the company will be spending $20 million on a social media campaign it’s calling The Pepsi Refresh Project.”
Which means they won’t be producing anything like this… how times have changed in 13 years!