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I’m here – a love story in an Absolut world…

This is fascinating – a movie supported by Absolut, shot by Spike Jonze.

With a campaign around it that does lots of interesting stuff…

Starting everywhere, but including…

1. A trailer:

2. A book:

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3. A window display:

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4. A web site:

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5. A blog:

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And that’s just what I’ve seen so far…

It’s content – it’s interesting – it’s got a star director to pique your interest – but I really love that they’re surrounding it with communications that get you involved and intrigued.