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Ben & Jerry’s are going fair trade – and, to celebrate/advertise that fact, they’re committing to 100 fair trades… a nice little idea… follow it on Twitter and FaceBook or go direct to the site here…

From the marketing info, the thought is this:

Every day from now until Fair Cone Day on April 27th, fans will be invited to bid for the daily prize by submitting what they would do as a fair trade in return for the item on offer. Trades can take the form of a favour, a stunt, a funny video, a good deed or an achievement – whatever they think is a fair trade! Bidders need to be prepared to complete their trade by uploading a picture or video of themselves doing their trade to the 100 Fair Trades online gallery. There are lots more brilliant prizes up for grabs including a Journey Latin America holiday for two people to the Fairtrade producer country, Ecuador and a Trek America Tour to the East Coast of America, including a visit to the Ben & Jerry’s Vermont Factory!”

There’s also a great quote from Jerry Greenfield:

“Fairtrade is about making sure people get their fair share of the pie. The whole concept of Fairtrade goes to the heart of our values and sense of right and wrong. Nobody wants to buy something that was made by exploiting somebody else.”