W+K London have produced a TV ad for a relaunched Observer… I’ve read that it features “The Thick of It actor Justin Edwards, sending up the shallowness of 24-hour news culture” but I’d be interested to see how many people bother to get that far with the ‘message’ behind it. It’s eminently watchable, it’s just not in the realms of some of their other work…

It was quickly parodied, so it’s at least provocative enough to get some reaction!