Do we blame unfairly?
Oct 4th, 2006 by Simon
Do we blame brands based on bias?
For example, when you’re using Microsoft Word on a Mac and it crashes, which brand gets the blame?
I’m guessing it’s Microsoft 99% of the time, since all Mac users tend to be passionate lovers of the brand.
Take the same scenario on a PC – Word crashes – blame the PC or Microsoft?
Certainly, most of the time things go wrong at work, the cry is “my stupid PC just crashed again!”
(either that, or “Windows crashed again” – since it’s generally blamed for everything?)
Same thing for a mobile phone. If you’re a Nokia user (and there’s lots who wouldn’t pick any other brand), the credit goes to Nokia for everything that’s great on your phone – including all the stuff that’s made possible by the phone network. But, when it goes wrong, the blame goes to the phone network or the shop that sold the phone.
You shield the brands you love from blame and pass the buck on the weaker brand that’s involved…
Is it true, or does writing a blog just lead you to make observations with every scrap/tidbit you see on a daily basis?
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Rob T