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There’ s a new little online game circulating – this one’s for Virgin Banking or something… and you can find it here

It’s called “Lose your Lunch Hour” and it’s an opportunity to smash up a bank with a cricket bat. Maybe there’s other venues too – I’ll admit to not exploring enough!

Anyway it’s all good stuff, but it’s another game. And, maybe prematurely, I’m wondering how long we can keep foisting amuse-bouches (is that too poncy a term?) like these on people before they get bored again. We talk about invitation and pull being the new dictates for communications, so viral pieces are king.

But, surely people will get bored – it becomes “same old thing” like ads often are, but with gamelets and mishap virals.