Great vs Good – A speech to Miami Ad School Europe…
Jul 31st, 2010 by Simon
This is the Slideshare of the talk I gave at Miami Ad School Europe on Thursday evening. The idea was to talk about great work and some thinking around it. The problem with a title like that is the presentation itself can’t live up to the content. However, the folks at Miami Ad School were really nice and didn’t complain.
So, a huge thank you to Niklas and his team for all their kindness and hospitality. And, for all to comment or steal, here’s the presentation…
Great vs. Good
View more presentations from Simon Law.
You can also download the full Keynote here:
Or grab the Powerpoint version (can’t guarantee formatting on that one) here:
(inc. videos and presenter notes), but you’re responsible for all copyright on videos if you choose to download.
Just saw this great quote that dave trot made in the comments on his blog…
But remember what Lao Tzu said, “Seek not to walk in the footsteps of the great men. Seek what they sought.”
Wish I’d used that in this presentation!
I was wondering whether Germany is somehow excluded from the playground of great work. Let’s take your example of Häagen Dazs. They come up with this impressive honey bee campaign and then end up advertising in Germany with really boring posters. http://www.horizont.net/aktuell/marketing/pages/protected/showfull.php?p=26474
A testimonial called Miss Hagen, saying “Ich liebe Dazs”, licking a spoonful of ice-cream. The question is: who is to blame? The client who didn’t dare to be brave? The agency who did go along with it? The German population which doesn’t deserve to be entertained?
And then you find yourself in another meeting trying to encourage the client to break out of the vicious circle of boring advertising and you hear: This is Germany. You can’t do things like that in Germany.
Help!
Hey Simon,
It’s been a long time since I wrote (not that that would deprive you of wisdom of any kind) but was just uninspired in many ways until, without a doubt, your post.
“Great” presentation, specific and versatile points. Thanks for this wonderful sprinkle of mind-opening.