Comments on: Great vs Good – A speech to Miami Ad School Europe…

By: Yousuf

Yousuf — Fri, 06 Aug 2010 08:49:38 +0000

Hey Simon,

It’s been a long time since I wrote (not that that would deprive you of wisdom of any kind) but was just uninspired in many ways until, without a doubt, your post.

“Great” presentation, specific and versatile points. Thanks for this wonderful sprinkle of mind-opening.

By: Ann-Katrin

Ann-Katrin — Thu, 05 Aug 2010 12:18:00 +0000

I was wondering whether Germany is somehow excluded from the playground of great work. Let’s take your example of Häagen Dazs. They come up with this impressive honey bee campaign and then end up advertising in Germany with really boring posters. http://www.horizont.net/aktuell/marketing/pages/protected/showfull.php?p=26474
A testimonial called Miss Hagen, saying “Ich liebe Dazs”, licking a spoonful of ice-cream. The question is: who is to blame? The client who didn’t dare to be brave? The agency who did go along with it? The German population which doesn’t deserve to be entertained?
And then you find yourself in another meeting trying to encourage the client to break out of the vicious circle of boring advertising and you hear: This is Germany. You can’t do things like that in Germany.
Help!

By: Simon

Simon — Tue, 03 Aug 2010 07:03:29 +0000

Just saw this great quote that dave trot made in the comments on his blog…

But remember what Lao Tzu said, “Seek not to walk in the footsteps of the great men. Seek what they sought.”

Wish I’d used that in this presentation!