Reminiscent of the Chanel No. 5 epic from Baz Luhrmann, but this is a stunning piece of film. I don’t know what extra nuance comes from understanding Italian, but the story has some lovely little touches within it, just at surface level.
Beautifully directed by Jonas Åkerlund – click here if you can’t see the embedded version below.
Not sure the digital lives up to the glory of the film, but it’s got a nicely designed site (albeit rather lacking in content at the moment) and a Twitter feature (that I’m presuming links back to the site).