Comments on: Clever move… http://www.simon-law.com/archives/99 Sporadic thoughts - mostly about communications, brands, etc... Thu, 22 Dec 2011 06:12:56 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Hashem Bajwa http://www.simon-law.com/archives/99/comment-page-1#comment-135 Hashem Bajwa Mon, 12 Feb 2007 09:11:04 +0000 http://www.simon-law.com/archives/99#comment-135 Steve Jobs is brilliant at bringing the conversation back to him and giving it a nice needed twist from where it's going. Love it. People will tolerate DRM, pre-roll ads, costs, etc for a bit. But the marvel of the online world we live in is that there is always somewhere else to get what we want. Given that reality, companies have to embrace what Jobs is suggesting. They can't "control"! I was shocked to hear the founder and namesake of a top US creative boutique suggest that they would like to "get back control" and see the consumer "shut up and listen". Jesus christ...! Steve Jobs is brilliant at bringing the conversation back to him and giving it a nice needed twist from where it’s going. Love it.

People will tolerate DRM, pre-roll ads, costs, etc for a bit. But the marvel of the online world we live in is that there is always somewhere else to get what we want.

Given that reality, companies have to embrace what Jobs is suggesting.

They can’t “control”!

I was shocked to hear the founder and namesake of a top US creative boutique suggest that they would like to “get back control” and see the consumer “shut up and listen”.

Jesus christ…!

]]> By: Dino http://www.simon-law.com/archives/99/comment-page-1#comment-132 Dino Mon, 12 Feb 2007 02:55:09 +0000 http://www.simon-law.com/archives/99#comment-132 Smart move from Jobs, and you're right about the sound, it sucks. Smart move from Jobs, and you’re right about the sound, it sucks.

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