Posted in Advertising, Digital on Mar 8th, 2010 Comments
I’m wondering about our politeness as brands. It all seems very British and correct to not knock others or be unduly negative. And we well know the difficulty of taking a negative position as a brand. The common law of the marketing land is to be positive. To talk oneself up, not others down. [...]
Posted in Advertising on Feb 25th, 2010 Comments
Philip Lloyd was kind enough to send these over – and they’re fantastic – copy worth reading… they are the Doritos print ads I was referring to in the previous post.
Posted in Advertising, Digital on Feb 23rd, 2010 Comments
Saw this new spot on Creativity – which is a beautiful, balletic, majestic, dog-loving extravaganza.
This is the write up on creativity:
Playing catch the Phantom Camera way.
Director Bob Purman used a Phantom camera at 1,000 fps to capture these expressive canines in action.
The director was initially charged with shooting two spots, a “Catch” and a “Jump” [...]
Posted in Advertising on Feb 19th, 2010 Comments
W+K London have produced a TV ad for a relaunched Observer… I’ve read that it features “The Thick of It actor Justin Edwards, sending up the shallowness of 24-hour news culture” but I’d be interested to see how many people bother to get that far with the ‘message’ behind it. It’s eminently watchable, it’s just [...]
Posted in Advertising, Digital on Feb 19th, 2010 Comments
You’ve got to wonder if Victors & Spoils aren’t right – as we see more and more of this type of creativity being sourced from the wider world. And why not?
Doritos also ran a double-page spread ad in Campaign this week, with a lovely piece of creative that extols you to win this prize before [...]
Posted in Advertising, Digital on Feb 19th, 2010 Comments
Ben & Jerry’s are going fair trade – and, to celebrate/advertise that fact, they’re committing to 100 fair trades… a nice little idea… follow it on Twitter and FaceBook or go direct to the site here…
From the marketing info, the thought is this:
“Every day from now until Fair Cone Day on April 27th, fans will [...]
Posted in Advertising, Digital on Feb 18th, 2010 Comments
I’m here – a love story in an Absolut world…
This is fascinating – a movie supported by Absolut, shot by Spike Jonze.
With a campaign around it that does lots of interesting stuff…
Starting everywhere, but including…
1. A trailer:
2. A book:
3. A window display:
4. A web site:
5. A blog:
And that’s just what I’ve seen so far…
It’s content [...]
Posted in Advertising, Digital on Feb 18th, 2010 Comments
Got a bit delayed posting this, but saw two new ads from BBH and Saatchi & Saatchi in the Brits awards show… Couple of nice bits of work, both in the same sector…
Firstly, this one for Visa:
Secondly, this one for Barclaycard:
Which comes with a nice YouTube channel… pictured above.
Posted in Advertising on Feb 9th, 2010 Comments
Right now, there’s a massive shift taking place – it’s being discussed online, in agencies and with clients. As the media channels fragment and the internet provides the forum for debate, the messages about every brand being discussed by the general public can begin to seriously outnumber those ‘paid for’ by the brand itself. A [...]
Posted in Advertising on Feb 8th, 2010 Comments
It’s that time of year and I’ve just sat through what may be the entire set of ads (it’s hard to know when you’re only watching them online)… However, it’s slim pickings this year, I think. There’s plenty that’s good. But there’s few that are truly great. And there’s a lot more stuff I’ve seen [...]