Posted in Advertising, Digital on May 16th, 2012 No Comments »
The video may not be the best you’ll ever watch, but this is a great idea. For all shoppers with Hellmann’s in their basket (live and in a supermarket), the till software will analyse the other ingredients you have and suggest receipts based on what you’ve got. Love it. Now, if you were Sainsbury’s, you’d [...]
Posted in Advertising, Digital on Apr 25th, 2012 No Comments »
Source: images.nonexiste.net via Simon on Pinterest
Posted in Advertising on Apr 4th, 2012 No Comments »
This isn’t the easiest video to watch, but it’s fascinating. It’s a behind-the-scenes view of shooting two commercials in China – both for McDonalds – shot by the director, Doug Nichol of Partizan, but the subject and commentary is the producer, John Benet. There’s moments of truth that are slightly depressing and the edit (or [...]
Posted in Advertising on Mar 29th, 2012 No Comments »
I wish I could attach it in some way, but I can’t find it… However, kudos to Sky Atlantic for the kick-off of Mad Men Season 5. Aired with all original 60′s ads (I’m assuming supported by sponsorship of Blackberry). Some great classics in there, including a VW favourite, Fairy Liquid, Kit Kat, and many [...]
Posted in Advertising, Digital, Quotes on Mar 26th, 2012 2 Comments »
Banksy has commented on advertising and, unsurprisingly, it’s a fairly negative comment. However, I like the idea of people taking/re-arranging and re-using… probably just an effect born of working on social campaigns and a desire to see people respond, react, reply. But I know what I’m hoping for and what Banksy’s suggesting are two different [...]
Posted in Advertising, Digital on Mar 16th, 2012 1 Comment »
More genius from Droga5 in the Puma “After Hours Athlete” campaign. And more proof that it’s a brilliant idea. If that was needed. Film here. Website here. Facebook here.
Posted in Advertising, Digital on Mar 7th, 2012 No Comments »
Love that the launch teaser work for Prometheus uses a futuristic Ted talk… See more here…
Posted in Advertising, Digital on Mar 5th, 2012 No Comments »
New ad from BBH for The Guardian. A modern twist on a classic tale. Takes the same strategy as the classic “Points of View” ad (DDB 1986 – see it below), but with a modern-day tweeting, commenting, sharing view of the news. Lovely, and the way they bring tweets into live action is really deft. [...]
Posted in Advertising on Feb 16th, 2012 No Comments »
Lovely spot from BA – there’s going to be a lot of Olympics ads coming up this year, but I doubt many will be as good as this. Charming, fun, yet still nicely rooted in the spirit of the Olympics…
Posted in Advertising, Digital on Feb 6th, 2012 No Comments »
It’s SuperBowl. And it may not have been the creamiest crop ever, but it’s always interesting to see what people roll out when they’re playing (or paying) in the big league. What would you be willing to show to 200 million people? Given that you’re side-by-side with Madonna and one of the biggest sports events [...]