Posted in Advertising, Digital on Feb 6th, 2012 No Comments »
It’s SuperBowl. And it may not have been the creamiest crop ever, but it’s always interesting to see what people roll out when they’re playing (or paying) in the big league. What would you be willing to show to 200 million people? Given that you’re side-by-side with Madonna and one of the biggest sports events [...]
Posted in Advertising on Jan 31st, 2012 No Comments »
The journey of a ‘spark of an idea’ – W+K’s new Honda spot for the launch of the new Civic. Lovely piece of copy writing… “The unknown. Where all ideas start. It’s not an easy place to go, but keep going. Because you’ll always end up somewhere new. Isn’t that why we call it ‘the [...]
Posted in Advertising, Digital on Jan 24th, 2012 No Comments »
Loving the new Nike spot from W+K – rarely has footage been used for a new idea, but this achieves that and it does so brilliantly. All in the name of the new Nike Fuelband, which is such a great little product that it’s already totally sold out.
Posted in Advertising, Digital on Jan 19th, 2012 No Comments »
Loving the new prequel to VW’s Super Bowl spot…
Posted in Advertising, Digital, General on Jan 19th, 2012 No Comments »
Find out more…
Posted in Advertising, Digital on Jan 16th, 2012 No Comments »
It’s been out a week at least, but if you’ve not seen this yet, here you go. Lovely little piece of film that lifts a health training message into something worth watching… There’s a few more films on the YouTube channel that are interesting, although none with quite as much impact.
Posted in Advertising, Digital on Dec 13th, 2011 No Comments »
Vote now – right here. Personally, I’m glad to see VW winning it. Rightly so, I say!
Posted in Advertising, Digital on Dec 7th, 2011 No Comments »
I’m curious to see how much response this gets, since it specifically calls out the hashtag “walkofshame”. It’s got around 88k views at the moment – not all that bad for 4 days. The Sun has featured the ad. And there’s plenty of media world commentary. So, let’s see how much real sharing happens… I’ve [...]
Posted in Advertising on Nov 17th, 2011 No Comments »
I know, I know. You’ve all seen it. The new John Lewis ad, that is. But that doesn’t make it any the less great. Back on form, I’d say. Beautiful work. Beautiful idea. Nailed.
Posted in Advertising, Digital on Oct 30th, 2011 No Comments »
There’s been plenty of press around Coke’s upcoming shift to white cans and their action to support polar bears. Time ran a great piece on it, written on their blog… “Perhaps it’s a measure of the company’s dedication to the environment that Coca-Cola has decided to change the color of its iconic cans for the [...]