Posted in Advertising, Digital, Presentations on Jul 31st, 2010 View Comments
This is the Slideshare of the talk I gave at Miami Ad School Europe on Thursday evening. The idea was to talk about great work and some thinking around it. The problem with a title like that is the presentation itself can’t live up to the content. However, the folks at Miami Ad School were [...]
Posted in Advertising, Digital, Insights on Jun 29th, 2010 View Comments
Just 12 days ago, on June 17th, we launched. As expected, the launch itself was fairly manic. We had a pitch the day before and we’ve been fairly flat out since, but I thought I’d talk about it here briefly because I’m excited about it… It’s a new agency, with new opportunities. And it’s going [...]
Posted in Advertising, Digital on Jun 9th, 2010 View Comments
Superb – needs no explanation at all. Jim McDowell has big, huge cahonas and he’s bought a bold idea here. Love it. See the main video here: Then go to the FaceBook page to see the whole thing play out…
Posted in Advertising, Digital on May 25th, 2010 View Comments
There’s good, there’s great… then there’s almost 8 million views in 8 days. Genius. Watch it again or, if you’re lucky enough, enjoy it for the first time. Then go to the YouTube channel and watch more…
Posted in Advertising, Digital on May 21st, 2010 View Comments
Cool piece of entertainment from Nike… Really nice.
Posted in Advertising, Digital on May 15th, 2010 View Comments
Another lost iPhone, another glimpse into the near future… What if your marketing strategy was to “lose iPhones” (or any other piece of tech), in order to seed interest and get awareness up pre-launch? It would be a smart, cheap route to get PR coverage and you’d get huge awareness amongst the people most likely [...]
Posted in Advertising, Digital on May 14th, 2010 View Comments
Great new spot from Toyota. It’s been out for a little bit, so apologies if you’ve seen it already. But what a great way to hit a minivan/people carrier positioning. I wrote a brief years ago for the Toyota Previa that wasn’t as good as this, but was similar – it was trying to position [...]
Posted in Advertising, Digital on Apr 20th, 2010 View Comments
Thanks to an APG Invite, I just discovered Dave Trott’s blog. And it’s a good ‘un. This piece on creativity particularly caught my attention because it’s so spot-on. The excerpt above only gives you a glimpse – read the whole thing… here. And think about attending the APG evening talk – looks set to [...]
Posted in Advertising on Apr 4th, 2010 View Comments
CDP, the agency that pretty much defined the 60s and 70s, limped along through the 90s and is just about to become Dentsu (the parent company). The work is almost the definition of great in those two decades (60s/70s), and the best thing about this celebration site (for us non-CDP’ers) is the collection of old [...]
Posted in Advertising, Digital on Mar 27th, 2010 View Comments
Tonight is Earth Hour – at 8.30pm locally, wherever you are. It’s started already – go to Flickr to see the photos of people taking part in New Zealand, Fiji, etc… Look at the YouTube channel for more info. Visit the main site and sign up to take part yourself or just share in the [...]