It’s hard to do a range ad on cars, and normally they turn out feeling horribly forced. But this Swedish ad makes it all so much more palatable.
Click here to view on YouTube…
The latest from Mother on Dell – which may be one of their last ads, since WPP won the whole account recently.
And what a way to go! Stunning and a league away from the “Dell Dude” days of old.
Click here if the embedded version isn’t working.
Click here to see the ad. Then choose “Advertising” from the menu and watch the ad called “Harmony.”
It may be reminiscent of Fallon’s cake car, but it’s a lovely spot and I like that they’re making the most of Prius for the Toyota brand. For once, I couldn’t find a decent version on YouTube, though – which is a shame… Hopefully, because it’s new rather than people not bothering to post it!
I don’t know if “Juicy” is the right word for this, but it’s interesting. Causing controversy, I hear, although I think it’s more amusing than vulgar… I love the way they’ve used scenes from well-known movies and music videos as reference – including the Flashdance shower scene and Robbie Williams on a rotating dance floor.
Click here to see it if the embedded version doesn’t work!
Good things come to those who wait.
First I heard of this was last night in a cab on Radio 5 Live, as they discussed how “ads don’t affect me” while talking about this ad costing 10 million pounds. Now, unless I’ve lost the plot, that’s two absurd comments together…
Firstly, it’s highly unlikely that this ad would cost £10 million to make. They may well be spending £10 million in total – between the production costs (making it) and media costs (running it). But that’s not remarkable at all… spending £10 million on TV advertising may be more than Guinness normally do, but it’s nothing in the grand scale of advertiser spends!
Secondly, the old “advertising has never made me buy anything” comment. What a beauty. As a wise cab driver once said to me upon hearing what I did for a living, “I don’t understand why people get so upset about advertising. It’s there to let me know, in the best possible way, what’s out there. It’s up to me if I buy it, but how will I know it exists if you keep quiet about it, eh?”
So, thank you Radio 5 Live!
On the good side, though, it did make me bother to have a look for it today… and I found this:
Click here if the embedded film isn’t working.
I don’t know if it has the surprise of the recent Gorilla ad, but it’s a beauty. “Cog” on an epic scale with an excited crowd involved along the way.
For those who want to get the full experience, you should start at the Guinness website and play the game to find the ad hidden online. There’s a prize involved and everything. Click here to get started…
I missed this in the actual Rugby World Cup – where it ran, apparently.
It’s a slightly serious rip-off (I say serious because it starts as a ‘remember this’ and then ends making a slightly serious point about SilverJet – so you don’t laugh so much as feel you’ve seen it before) – the people at M&C Saatchi were involved in making “Face” for BA so they’ve got more right than anyone to do a rip-off, but maybe it’s more amusing for us insiders – whatever the case, it’s fun to watch and probably cost about a tenth of the original to make!
When I saw that this ad had knocked Sony Bravia off pole position on Creativity Online’s top TV spots ranking (Bottom of the page), I had to watch it.
And it’s good – charming, subtle and playful – it feels quite different for Lexus and that’s no bad thing…
Click here if the embedded version isn’t performing!
Stella have launched a new site – here.
It’s an indulgent (and I mean that in a good way) romp through the world of Stella Artois, starting with a film in many chapters – allowing you to break and enter the site or carry on watching. I haven’t had a chance to look around the whole thing, but I did find a link to all the Stella ads, past and present. And that in itself is a link worth having to hand!
Click here to skip straight to the ad section…
The whole thing uses a lot of french language, which I still love them for – you get more quality from that touch alone than you ever would from understanding every word that’s spoken.
Long may they continue to produce this work. It’s fantastic. And Stella Artois remains a premium brand as a result of this work never flinching from extolling the premium values and rarity of the beer. Not bad for a mass-market beer that’s on tap and the Belgians have always considered to be cooking lager!
Is it wrong if Sony Play-Doh was inspired by artists?
After all, that was a static image, and the ad is a moving thing – that alone is a leap of imagination.
Was it a sin that a Gorilla drumming had appeared in some crap ads previously (or was maybe inspired by The Mighty Boosh)? Does it really matter if Balls was done on a smaller scale prior to the ad?
Let’s stop being the critics of the best work we’re seeing come out of London agencies!
We all want great work – that’s what makes the job exciting. And, face it, this is the best, most talked about creativity that we’re seeing – ads that real people talk about and like, not just us advertising people – hence the debate. Unless someone wants to discuss why the majority of FMCG ads follow the exact same formula as each other (which is a far worse sin in my books).
So, unless you’re out there writing ideas like Balls, Paint, Play-Doh, Gorilla, and the like, then can you really question the inspiration points?
Incidentally, I don’t know Juan Cabral. This isn’t a defense for someone I know or ever worked with. But I’d rather see more ads like these being produced than argue over the source of his inspiration.
While I’m ranting, there’s an interesting website on this topic – the Wu Ming Foundation – where they believe in the motto “OMNIA SUNT COMMUNIA (All things are common)” and write about their idea of CopyLeft. Worth a read for mere curiosity!
Mother haven’t done much that isn’t interesting in the past year (well, ever, really). And this definitely falls into that category. You have to admire them for taking on a British institution and being so, well, British with it!
It’s a lovely, crafted, humorous take on the Post Office – slight reminiscent of old British comedy (it’s a role for Ronnie Barker, really). I’m not sure that I see the relevance of Joan Collins, but then I liked it, so maybe you just don’t need any more than that. Watch it and see how well they craft the product points in to a script that doesn’t feel heavy-handed, yet makes lots of product claims…
Click here if the embedded link isn’t working.