Posted in Advertising, Digital on Mar 24th, 2013 No Comments »
Ad Age are running a vote on which of the below is the most moving viral of the year – so go vote here. Winner gets announced at the Ad Age Digital Conference, April 16th/17th. It’s a tough choice, btw… Below is copied from Ad Age: —————————- “Camping” for Google Agency: Mullen “Security Cameras” for [...]
Posted in Big Data, Digital on Feb 15th, 2013 No Comments »
Fantastic live data site for UFC. There’s lots of examples of people visualising the flow of data around brands at the moment – including a number of more static images created after the fact, like this beauty for Facebook:
Posted in Advertising, Digital on Feb 9th, 2013 No Comments »
There’s a lot I liked this year. And some controversial ones too: I’m not sure that Audi’s prom guy was brave or just out of order. GoDaddy managed to stir controversy as usual. And VW was accused of racism, although I don’t subscribe to it personally – great ad that makes you smile. I think [...]
Posted in Advertising, Digital on Feb 9th, 2013 No Comments »
(Image source: Tom Fishburne – The Marketoonist) YouTube views of Super Bowl Ads Now we’re almost a week from Super Bowl Sunday, I thought I’d see what’s getting viewed on YouTube – and compare that to the USA Today Poll… then just dig into the figures a bit. And the results are interesting – yet [...]
Posted in Advertising, Digital on Feb 5th, 2013 No Comments »
USA Today has now released the results of the AdMeter survey. Which shows us the most voted-for ads from the Super Bowl. Meanwhile, TechCrunch have released the ads which TiVo users watched most – at least the ones they were least likely to fast forward and which had the biggest “bump” in viewing relative to [...]
Posted in Advertising, Digital on Feb 1st, 2013 No Comments »
Fantastic idea from Lynx – “Leave a man. Come back a hero” – as launched with the “Apollo Fireman” TV ad. But, looking at the leader board, I can’t help but worry that the winner could be Christopher Poole, who’s space ambition is: “I want to be far even as decided to use even go [...]
Posted in Advertising, Digital on Jan 28th, 2013 No Comments »
Coke’s in the running for the Superbowl (excuse the weak pun) with this chase for the Coke ad, where users get to decide the ending. I’ll confess, I was sceptical that it would be getting big views or big engagement, since it’s hard to really know what you’ll get from it. Views aren’t bad, at [...]
Posted in Advertising, Digital on Jan 26th, 2013 No Comments »
Be interesting to see how VW turns this into Superbowl action… but lovely teaser. The Obama comment is a fake, although I love the thought that he’d comment – and that, like 99% of people who commented, he’d be an ardent fan of Boogie, who definitely prompts the comments!
Posted in Advertising, Digital on Jan 18th, 2013 1 Comment »
Possibly my favourite time of year – at least, it might be if the UK wasn’t so damn cold in Jan/Feb! And here’s an early hint of stuff to come… for Taco Bell – Deutsch’s latest:
Posted in Advertising, Digital on Dec 6th, 2012 No Comments »
This has been out for a while now, but I just saw it recently and absolutely love it. Fantastic creative idea from Belgian agency Duval Guillaume Modem that stands out, even in a list like Creative Review blog’s Variety of Virals – Most shared 2012.