Posted in Advertising, Digital on Mar 8th, 2010 Comments
I’m wondering about our politeness as brands. It all seems very British and correct to not knock others or be unduly negative. And we well know the difficulty of taking a negative position as a brand. The common law of the marketing land is to be positive. To talk oneself up, not others down. [...]
Posted in Advertising, Digital on Feb 23rd, 2010 Comments
Saw this new spot on Creativity – which is a beautiful, balletic, majestic, dog-loving extravaganza.
This is the write up on creativity:
Playing catch the Phantom Camera way.
Director Bob Purman used a Phantom camera at 1,000 fps to capture these expressive canines in action.
The director was initially charged with shooting two spots, a “Catch” and a “Jump” [...]
Check this out immediately. The Wrangler site.
This is simply the best fashion site I’ve ever seen. Shows off the clothes in a way I couldn’t conceive before seeing it. The use of movement/video, without losing the focus is smart as almighty hell! Go in, choose a chapter, click on a character and start wanting Wrangler [...]
Posted in Advertising, Digital on Feb 19th, 2010 Comments
You’ve got to wonder if Victors & Spoils aren’t right – as we see more and more of this type of creativity being sourced from the wider world. And why not?
Doritos also ran a double-page spread ad in Campaign this week, with a lovely piece of creative that extols you to win this prize before [...]
Posted in Advertising, Digital on Feb 19th, 2010 Comments
Ben & Jerry’s are going fair trade – and, to celebrate/advertise that fact, they’re committing to 100 fair trades… a nice little idea… follow it on Twitter and FaceBook or go direct to the site here…
From the marketing info, the thought is this:
“Every day from now until Fair Cone Day on April 27th, fans will [...]
Posted in Advertising, Digital on Feb 18th, 2010 Comments
I’m here – a love story in an Absolut world…
This is fascinating – a movie supported by Absolut, shot by Spike Jonze.
With a campaign around it that does lots of interesting stuff…
Starting everywhere, but including…
1. A trailer:
2. A book:
3. A window display:
4. A web site:
5. A blog:
And that’s just what I’ve seen so far…
It’s content [...]
Posted in Advertising, Digital on Feb 18th, 2010 Comments
Got a bit delayed posting this, but saw two new ads from BBH and Saatchi & Saatchi in the Brits awards show… Couple of nice bits of work, both in the same sector…
Firstly, this one for Visa:
Secondly, this one for Barclaycard:
Which comes with a nice YouTube channel… pictured above.
Interesting video from R/GA talking about what they see as the “way forward” – it may not all be right, but they’ve definitely got some interesting points…
Posted in Advertising, Digital on Jan 29th, 2010 Comments
Lovely idea – you can only apply if you live in the US, but there you go.
Allegedly, they took their Superbowl budget and spent it on this. To quote from Mashable: “That could be changing. For the first time in 23 years, Pepsi will not have any ads in the Super Bowl. Instead, the company [...]
Posted in Advertising, Digital on Jan 28th, 2010 Comments
Some great new work from W+K on Target – as pointed out to me by the rather talented Mr Cossell in London.