I’m wondering about our politeness as brands. It all seems very British and correct to not knock others or be unduly negative. And we well know the difficulty of taking a negative position as a brand. The common law of the marketing land is to be positive. To talk oneself up, not others down. [...]
Saw this new spot on Creativity – which is a beautiful, balletic, majestic, dog-loving extravaganza.
This is the write up on creativity:
Playing catch the Phantom Camera way.
Director Bob Purman used a Phantom camera at 1,000 fps to capture these expressive canines in action.
The director was initially charged with shooting two spots, a “Catch” and a “Jump” [...]
Check this out immediately. The Wrangler site.
This is simply the best fashion site I’ve ever seen. Shows off the clothes in a way I couldn’t conceive before seeing it. The use of movement/video, without losing the focus is smart as almighty hell! Go in, choose a chapter, click on a character and start wanting Wrangler [...]
You’ve got to wonder if Victors & Spoils aren’t right – as we see more and more of this type of creativity being sourced from the wider world. And why not?
Doritos also ran a double-page spread ad in Campaign this week, with a lovely piece of creative that extols you to win this prize before [...]
Ben & Jerry’s are going fair trade – and, to celebrate/advertise that fact, they’re committing to 100 fair trades… a nice little idea… follow it on Twitter and FaceBook or go direct to the site here…
From the marketing info, the thought is this:
“Every day from now until Fair Cone Day on April 27th, fans will [...]
I’m here – a love story in an Absolut world…
This is fascinating – a movie supported by Absolut, shot by Spike Jonze.
With a campaign around it that does lots of interesting stuff…
Starting everywhere, but including…
1. A trailer:
2. A book:
3. A window display:
4. A web site:
5. A blog:
And that’s just what I’ve seen so far…
It’s content [...]
Got a bit delayed posting this, but saw two new ads from BBH and Saatchi & Saatchi in the Brits awards show… Couple of nice bits of work, both in the same sector…
Firstly, this one for Visa:
Secondly, this one for Barclaycard:
Which comes with a nice YouTube channel… pictured above.
Interesting video from R/GA talking about what they see as the “way forward” – it may not all be right, but they’ve definitely got some interesting points…
Lovely idea – you can only apply if you live in the US, but there you go.
Allegedly, they took their Superbowl budget and spent it on this. To quote from Mashable: “That could be changing. For the first time in 23 years, Pepsi will not have any ads in the Super Bowl. Instead, the company [...]