I expected this one to end with a nike logo – or something.
Great 30 seconds of film, though…
Go here… and watch pictures tagged to the lyrics of a song – neat little Flash app… and a new way to explore flickr… kinda. Now, if he could write it so you pick your music choice, then it does the same thing – now that would be really cool.
I’ve been watching out for what “Never Hide” (and Cutwater) do next – since I like the campaign so much.
And this latest one surprises me – slightly different – and very slow-paced. But it really grows on you as you watch it… there’s just something strangely compelling to watch there… try it for yourself…
Link here if the embedded version isn’t working.
Here’s the presentation – some good stuff in there (although now I see the quotes, I wish I’d said something smarter!)…
And, thanks to Ed for sharing it.
Cute light works ad/digital piece from Sky Movies – we’re seeing more of these light pen meets film pieces, but I like them generally and like this one specifically.
PS: Apologies if this has been posted all over already – just back from holidays and I saw this before reading blogs, etc… It even managed to jolt me from my holiday mood and get me thinking about things again.
Particularly for us ad-folk – who may be the worst offenders…
Anyway, Iain Tait at Poke just wrote a fantastic entry on the Seven Deadly Sins of Digital. All the things you shouldn’t suggest and exactly why.
Don’t just read the post, though, because the comments are well worth reading too… this ‘Blog’ comment being a particularly good example.
And, thanks to Hash for sending it over in the first place, who I’m glad to see has started posting again – long may that continue!
A new site called “Blackle.com” launched recently – the overall premise is that, by being black, it saves a few Watts of energy – over time, with lots of people using it, you could save a hell of a lot vs. Google.com.
It’s powered by Google, but it doesn’t seem to be a Google site (although that’s always hard to tell!).
Now – in an age where we go to lengths to carbon offset, despite the idea being rather ridden with shysters who’ll take your money and do nothing with it, doesn’t this seem a simple little idea. But, what if “Ask.com” had done it – maybe they’d have actually gained some share on that?
They’ve written a good spiel on it, which I’ll paste here…
“Blackle saves energy because the screen is predominantly black. “Image displayed is primarily a function of the user’s color settings and desktop graphics, as well as the color and size of open application windows; a given monitor requires more power to display a white (or light) screen than a black (or dark) screen.” Roberson et al, 2002
In January 2007 a blog post titled Black Google Would Save 750 Megawatt-hours a Year proposed the theory that a black version of the Google search engine would save a fair bit of energy due to the popularity of the search engine. Since then there has been skepticism about the significance of the energy savings that can be achieved and the cost in terms of readability of black web pages.
We believe that there is value in the concept because even if the energy savings are small, they all add up. Secondly we feel that seeing Blackle every time we load our web browser reminds us that we need to keep taking small steps to save energy.
How can you help?
We encourage you to set Blackle as your home page. This way every time you load your Internet browser you will save a little bit of energy. Remember every bit counts! You will also be reminded about the need to save energy each time you see the Blackle page load.
Help us spread the word about Blackle by telling your friends and family to set it as their home page. If you have a blog then give us a mention. Or put the following text in your email signature: “Blackle.com – Saving energy one search at a time”.
There are a lot of great web sites about saving energy and being more environmentally friendly. They are full of great tips covering the little things that we can all do to make a difference today. Try Blackling “energy saving tips” or visit treehugger.com a great blog dedicated to environmental awareness.”
New digital work from Goodby Silverstein & Partners… Sprint’s ‘wait less’ proposition. Because their free calls start 2 hours earlier. Nice simple thought. Fun site. Intro and titling brings the lightpen touch to it, so it feels part of the new campaign. But, the idea itself doesn’t get all hamstrung by trying to do something with lightpens throughout and failing to engage. Nice example of integration without that ‘matching luggage that doesn’t all work as well as some bits’ problem!
Click here to visit.
Personally, the parking one is my favourite.
Interesting. Different. Which is nice. A video site that just sort of takes you on a series of little journeys.
Kinda fun. Well worth checking out – go here…
I love the way they talk about it – the language they use – something I’m noticing more people doing well… at least, my version of ‘well’ which just means something that feels like it has a genuine point of view – and I like the stuff that has a note of humble to it as well, which this does.
One of my favourites was this piece on a snowstorm… click here to see it.
Although this was also really good… click here.