Puma: The Hardchorus Song Contest…
Posted in Digital on May 25th, 2010 No Comments »
Superb use of Wogan. And can some people please vote UK – France is currently way ahead!!!
Archive for the 'Digital' Category
If you haven’t already, watch this right now…
Posted in Advertising, Digital on May 25th, 2010 No Comments »
There’s good, there’s great… then there’s almost 8 million views in 8 days. Genius. Watch it again or, if you’re lucky enough, enjoy it for the first time. Then go to the YouTube channel and watch more…
A good Google day…
Posted in Digital on May 21st, 2010 No Comments »
Straight up cool…
Posted in Advertising, Digital on May 21st, 2010 No Comments »
Cool piece of entertainment from Nike… Really nice.
Do stuff for free…
Posted in Digital on May 18th, 2010 No Comments »
Animated film on incentivising your workforce, building purpose, and loads more good stuff. It’s ten minutes, but it’s worth it.
Could “loss of iPhone” be a marketing ploy?
Posted in Advertising, Digital on May 15th, 2010 No Comments »
Another lost iPhone, another glimpse into the near future… What if your marketing strategy was to “lose iPhones” (or any other piece of tech), in order to seed interest and get awareness up pre-launch? It would be a smart, cheap route to get PR coverage and you’d get huge awareness amongst the people most likely [...]
Swagger Wagon…
Posted in Advertising, Digital on May 14th, 2010 No Comments »
Great new spot from Toyota. It’s been out for a little bit, so apologies if you’ve seen it already. But what a great way to hit a minivan/people carrier positioning. I wrote a brief years ago for the Toyota Previa that wasn’t as good as this, but was similar – it was trying to position [...]
Puma Fuseproject packaging design…
Posted in Digital on Apr 28th, 2010 No Comments »
Lovely thinking, lovely execution. Does it go far enough, though?
Not new, but dead handy…
Posted in Digital, Research on Apr 21st, 2010 No Comments »
Grab the accompanying presentation to get the definitions.
Dave Trott’s Blog…
Posted in Advertising, Digital on Apr 20th, 2010 No Comments »
Thanks to an APG Invite, I just discovered Dave Trott’s blog. And it’s a good ‘un. This piece on creativity particularly caught my attention because it’s so spot-on. The excerpt above only gives you a glimpse – read the whole thing… here. And think about attending the APG evening talk – looks set to [...]