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Archive for the 'Digital' Category

Superb use of Wogan. And can some people please vote UK – France is currently way ahead!!!

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There’s good, there’s great… then there’s almost 8 million views in 8 days. Genius. Watch it again or, if you’re lucky enough, enjoy it for the first time. Then go to the YouTube channel and watch more…

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A good Google day…

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Straight up cool…

Cool piece of entertainment from Nike… Really nice.

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Do stuff for free…

Animated film on incentivising your workforce, building purpose, and loads more good stuff. It’s ten minutes, but it’s worth it.

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Another lost iPhone, another glimpse into the near future… What if your marketing strategy was to “lose iPhones” (or any other piece of tech), in order to seed interest and get awareness up pre-launch? It would be a smart, cheap route to get PR coverage and you’d get huge awareness amongst the people most likely [...]

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Swagger Wagon…

Great new spot from Toyota. It’s been out for a little bit, so apologies if you’ve seen it already. But what a great way to hit a minivan/people carrier positioning. I wrote a brief years ago for the Toyota Previa that wasn’t as good as this, but was similar – it was trying to position [...]

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Lovely thinking, lovely execution. Does it go far enough, though?

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Grab the accompanying presentation to get the definitions.

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   Thanks to an APG Invite, I just discovered Dave Trott’s blog. And it’s a good ‘un. This piece on creativity particularly caught my attention because it’s so spot-on. The excerpt above only gives you a glimpse – read the whole thing… here. And think about attending the APG evening talk – looks set to [...]

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