Great Quote from George Bryant…
“Great advertising shouldn’t resemble the act of looking through a window at the world. It should give back something surprising and rewarding. In a world where we’re given so much in the way of horror stories, greyness and hardship, the last thing we need is more of that in our ad [...]
Archive for the 'Quotes' Category
“Word of Mouth is the best medium of all”
Dedicated to Amber at BigSecretPizzaParty who sent me a whole new set of Bernbach quotes and this great cover art, so they don’t need to look so dull.
And a Bernbach quote to accompany it…
Posted in Advertising, Quotes on Nov 1st, 2006 Comments
Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed… but dull?
Today, everybody is talking ‘Creativity,’ and frankly, that’s got me worried. I fear lest we keep the good taste and lose the sell. I fear all the sins we may commit in the name of ‘Creativity.’ I fear that we may be entering an age of phonies.
Surely it is better to state our proposition with the kind of talent that will touch and move the reader and viewer than to bore them to death with the ordinary
I thought I’d do a few of these – they’re irrefutable wisdom. I’ll do one at a time, though, and not overdo it!
Finding out what to say is the beginning of the communication process. How you say it makes people look and listen and believe. And if you are not successful at that you have [...]
I thought I’d start including some quotes under a new category, so they’re easy to filter out.
“The gap between the best commercial and the worst commercial every year is not 20 or 50%. It is 40 times, or 4,000%. Imagine if that was the difference between the performance of two investment funds. And it is [...]