Another Planning Blog... » Quotes

Happiness…

Simon — Thu, 03 Feb 2011 20:14:27 +0000

“ADVERTISING IS BASED ON ONE THING:

HAPPINESS.

AND DO YOU KNOW WHAT HAPPINESS IS?

HAPPINESS IS THE SMELL OF A NEW CAR.

IT’S FREEDOM FROM FEAR.

IT’S A BILLBOARD ON THE SIDE OF A ROAD THAT SCREAMS WITH REASSURANCE THAT WHATEVER YOU’RE DOING IS OK.

You ARE OK.“

DON DRAPER

From Campaign…

Simon — Tue, 28 Aug 2007 10:59:51 +0000

Great Quote from George Bryant…

“Great advertising shouldn’t resemble the act of looking through a window at the world. It should give back something surprising and rewarding. In a world where we’re given so much in the way of horror stories, greyness and hardship, the last thing we need is more of that in our ad break.”

Amen.

Bernbach…

Simon — Mon, 13 Nov 2006 17:37:03 +0000

“Word of Mouth is the best medium of all”

Dedicated to Amber at BigSecretPizzaParty who sent me a whole new set of Bernbach quotes and this great cover art, so they don’t need to look so dull.

And a Bernbach quote to accompany it…

Simon — Wed, 01 Nov 2006 19:11:03 +0000

Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed… but dull?

More Bernbach…

Simon — Fri, 27 Oct 2006 11:33:05 +0000

Today, everybody is talking ‘Creativity,’ and frankly, that’s got me worried. I fear lest we keep the good taste and lose the sell. I fear all the sins we may commit in the name of ‘Creativity.’ I fear that we may be entering an age of phonies.

Bernbach…

Simon — Thu, 19 Oct 2006 15:57:42 +0000

Surely it is better to state our proposition with the kind of talent that will touch and move the reader and viewer than to bore them to death with the ordinary

Bill Bernbach

Simon — Wed, 11 Oct 2006 18:53:12 +0000

I thought I’d do a few of these – they’re irrefutable wisdom. I’ll do one at a time, though, and not overdo it!

Finding out what to say is the beginning of the communication process. How you say it makes people look and listen and believe. And if you are not successful at that you have wasted all the work and intelligence and skill that went into discovering what you should say

First quote…

Simon — Thu, 05 Oct 2006 08:54:50 +0000

I thought I’d start including some quotes under a new category, so they’re easy to filter out.

“The gap between the best commercial and the worst commercial every year is not 20 or 50%. It is 40 times, or 4,000%. Imagine if that was the difference between the performance of two investment funds. And it is creativity that is the multiplier.”

Andrew Robertson, President/CEO of BBDO Worldwide