Another Planning Blog…

Tom’s trying to get a syndicated insights department (although he describes it far better than that!) - interesting idea and he’s on the way to making it a reality - go have a look at his recent post here and the site here…

It all started with an article in the Ad Age Small Agency Diary [...]

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This is really interesting. And, I read it here at The Toad Stool first.
Arnold tested the ad “1984″ - that epic Apple ad that still gets mentioned in research groups and is one of the most famous ads of all time globally.
Except, they didn’t test it as an ad - they tested a re-created ‘animatic’ [...]

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