Not new, but dead handy…
Posted in Digital, Research on Apr 21st, 2010 View Comments
Grab the accompanying presentation to get the definitions.
Archive for the 'Research' Category
Free video game stats…
Posted in Research, Useful Stats on Jan 22nd, 2010 View Comments
From OnlineEducation.net… Source: Online Education
Fresh Meet…
Posted in Advertising, Digital, Presentations, Research on Oct 28th, 2009 View Comments
I was perusing the web and reading the Hall and Partners site when their “Fresh Meet” blog link caught my eye. And I’m glad it did. Not simply because they’ve used the same design template for their blog – although it’s a sign of great taste, for sure! No – they had a pecha kucha [...]
Loving Google Stats
Posted in Digital, Research on Sep 18th, 2009 View Comments
1 in 5 of all UK adults agree that they prefer surfing the Internet to watching TV. According to TGI Net Q109 (Oct 07 – Sept 08), Q1 2009. This stat (and many more) is tucked away in a new tool from Google. Check it out – a planners dream!
Top tips for moderating focus groups…
Posted in Research on Dec 3rd, 2008 View Comments
(Image from www.cartoonstock.com via Google Images of course) I was asked last week for some tips on running a good focus group by a fellow planner. And wrote these… 1. It’s your room – nobody can talk or do anything unless you allow it. Never forget that otherwise you’ll lose control. 2. Don’t be afraid [...]
Support New Orleans…
Posted in Advertising, Research on May 7th, 2008 View Comments
Tom’s trying to get a syndicated insights department (although he describes it far better than that!) – interesting idea and he’s on the way to making it a reality – go have a look at his recent post here and the site here… It all started with an article in the Ad Age Small Agency [...]
Does Research Work?
Posted in Research on Oct 10th, 2007 View Comments
This is really interesting. And, I read it here at The Toad Stool first. Arnold tested the ad “1984″ – that epic Apple ad that still gets mentioned in research groups and is one of the most famous ads of all time globally. Except, they didn’t test it as an ad – they tested a [...]