Posted in Advertising, Big Data, Digital, Insights, Research on Oct 16th, 2012 No Comments »
(Image courtesy of R-Bloggers – shows McLaren Telemmetry data from Australian Grand Prix, 2010 – Jenson Button driving) This piece comes courtesy of Warc giving me the keys to the kingdom for a look at what they’ve got. And I thought I’d stress-test it on a relatively new topic, like “Big Data”. The company I [...]
Posted in Advertising, Digital, Research on Feb 13th, 2011 2 Comments »
(Click on above images to make them more legible) One of those “planners love this stuff” comparisons… But I’m blown away by how different the recall figures are from the like figures. VW isn’t even in the top 10. Which is Bob Garfield’s whole spiel. But it doesn’t entirely stack up. After all, the whole [...]
Posted in Digital, Research on Apr 21st, 2010 No Comments »
Grab the accompanying presentation to get the definitions.
Posted in Research, Useful Stats on Jan 22nd, 2010 1 Comment »
From OnlineEducation.net… Source: Online Education
Posted in Advertising, Digital, Presentations, Research on Oct 28th, 2009 No Comments »
I was perusing the web and reading the Hall and Partners site when their “Fresh Meet” blog link caught my eye. And I’m glad it did. Not simply because they’ve used the same design template for their blog – although it’s a sign of great taste, for sure! No – they had a pecha kucha [...]
Posted in Digital, Research on Sep 18th, 2009 1 Comment »
1 in 5 of all UK adults agree that they prefer surfing the Internet to watching TV. According to TGI Net Q109 (Oct 07 – Sept 08), Q1 2009. This stat (and many more) is tucked away in a new tool from Google. Check it out – a planners dream!
Posted in Research on Dec 3rd, 2008 8 Comments »
(Image from www.cartoonstock.com via Google Images of course) I was asked last week for some tips on running a good focus group by a fellow planner. And wrote these… 1. It’s your room – nobody can talk or do anything unless you allow it. Never forget that otherwise you’ll lose control. 2. Don’t be afraid [...]
Posted in Advertising, Research on May 7th, 2008 No Comments »
Tom’s trying to get a syndicated insights department (although he describes it far better than that!) – interesting idea and he’s on the way to making it a reality – go have a look at his recent post here and the site here… It all started with an article in the Ad Age Small Agency [...]
Posted in Research on Oct 10th, 2007 3 Comments »
This is really interesting. And, I read it here at The Toad Stool first. Arnold tested the ad “1984″ – that epic Apple ad that still gets mentioned in research groups and is one of the most famous ads of all time globally. Except, they didn’t test it as an ad – they tested a [...]