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Archive for the 'General' Category
Here’s how you launch products… Already garnering 1.9% of all Twitter conversation. And accelerating. 71k social mentions in 24 hours. And accelerating. Over 1000 people have shared the definitive guide from Gizmodo. And so on…
In the pursuit of a social networking strategy for the brand I’m working on, I’ve been digging around to see what other brands are doing and trawling for information, learnings, advice, etc… And I thought I’d share the five key things I learnt. While you’re thinking about it, also look at what Umbro have done, [...]
It’s time to upgrade from propositions as our holy grail of strategy and briefs. I know you want to keep them, because they’re familiar, pithy, sometimes single-minded (at least, the good ones are), they form the central part of the strategic brief and you’re probably quite brilliant at finding the right one. Also, frankly, a [...]
Find out what percentage right and left brained you are (if you believe a test can tell you such a thing!). Maybe not the most scientific thing, but certainly good fun… go here to find your own results. I got 40% Left, 60% Right. They say: “You are more right-brained than left-brained. The right side [...]
Sharklove… go here.
Roadchef – for everyone hungry on the road
This is beautiful – our head of TV sent it around, to show the genius of Ringan Ledwidge… and it’s worth watching – think of it as a “run up to Easter Weekend treat”…
Image from Nitin Sarkar on flickr.com Ed Cotton, over at Influx Insights, asked the question of some people as to what their predictions are for this year. And, I’m not going to answer it in the usual way… after all, enough people will predict the demise of advertising budgets in the face of a recessionary [...]
The website for One Giant Leap over at “What about me?” just gets better – footage from the series as well as tracks – they just need to release the album now and all will be well in the world… at least for a bit!