In the pursuit of a social networking strategy for the brand I’m working on, I’ve been digging around to see what other brands are doing and trawling for information, learnings, advice, etc… And I thought I’d share the five key things I learnt.
While you’re thinking about it, also look at what Umbro have done, because [...]
Archive for the 'General' Category
It’s time to upgrade from propositions as our holy grail of strategy and briefs.
I know you want to keep them, because they’re familiar, pithy, sometimes single-minded (at least, the good ones are), they form the central part of the strategic brief and you’re probably quite brilliant at finding the right one. Also, frankly, a well-crafted [...]
Find out what percentage right and left brained you are (if you believe a test can tell you such a thing!). Maybe not the most scientific thing, but certainly good fun… go here to find your own results.
I got 40% Left, 60% Right.
They say: “You are more right-brained than left-brained. The right side of your [...]
Sharklove… go here.
Roadchef – for everyone hungry on the road
This is beautiful – our head of TV sent it around, to show the genius of Ringan Ledwidge… and it’s worth watching – think of it as a “run up to Easter Weekend treat”…
This year… what if it was great?
Posted in Advertising, Digital, General on Jan 18th, 2009 Comments
Image from Nitin Sarkar on flickr.com
Ed Cotton, over at Influx Insights, asked the question of some people as to what their predictions are for this year.
And, I’m not going to answer it in the usual way… after all, enough people will predict the demise of advertising budgets in the face of a recessionary economy around [...]
The website for One Giant Leap over at “What about me?” just gets better – footage from the series as well as tracks – they just need to release the album now and all will be well in the world… at least for a bit!
Not my country… but…
Posted in Advertising, General on Oct 23rd, 2008 Comments
My apologies – I’m not American, so I’m posting on a subject I only have interest in rather than true knowledge of… but I’m finding the election fascinating – and some of the advertising around it is fascinating too… hence my interest in this… click here (btw, this isn’t a link to follow if you’re [...]
This is interesting… I got this email a bit ago…
MotiveQuest is launching a new website, Brand Advocacy ‘08 www.brandadvocacy08.com We will use our Online Promoter Score to predict the outcome of the 2008 USA presidential election.
David, our CEO is so convinced of this metric that if we are wrong, and fail to correctly predict [...]