Posted in Digital, Useful Stats on Jan 21st, 2008 No Comments »
It’s not running anymore (and I slightly wonder if that isn’t part of the pull that it has - i.e., being available only at christmas, rather than year-round), the OfficeMax ‘Elf Yourself’ Christmas/Holidays promo now has some results attached to it… and they make one hell of a case study…
Reported in full here.
But, here’s the [...]
Posted in Useful Stats on Oct 18th, 2006 No Comments »
Meets
This is new - Anheuser-Busch have made Jay-Z a Co-Brand Director for Budweiser Select.
It’s not clear exactly what he’ll do, but they’re pitching him as being integral to the planning and direction, rather than just a face on the commercials… which at least sounds like a more fundamental role.
The question will be whether this produces [...]
Posted in Useful Stats on Oct 16th, 2006 1 Comment »
This is US data, but the “how many messages a day does the average consumer see” question is always ripe for debate. Also, it’s handy to have some of these stats to hand… Which is the purpose of this new Category for me - to track little bits of data that seem useful. I’ll admit [...]