Posted in Advertising on Oct 17th, 2006 No Comments »
I think this is particularly interesting, since I’ve actually waited for it with some degree of anticipation. And, even working in the industry, I don’t think you get that often. At least, I haven’t been so taken with something in a while!
See the full ad here…
It’s like a great movie, or a new music [...]
Posted in Useful Stats on Oct 16th, 2006 1 Comment »
This is US data, but the “how many messages a day does the average consumer see” question is always ripe for debate. Also, it’s handy to have some of these stats to hand… Which is the purpose of this new Category for me - to track little bits of data that seem useful. I’ll admit [...]
Posted in General on Oct 15th, 2006 No Comments »
This excerpt is from a Fortune article, March 1985, although I first saw it in Fallon/Senn’s book “Juicing the Orange” (which I’ll try and review this week):
“Fallon and McElligott first teamed up in 1974 in a part-time, freelance venture, Lunch Hour Limited. At the time, Fallon directed marketing at Martin Williams, a Minneapolis agency, while [...]
Posted in Advertising on Oct 14th, 2006 No Comments »
Have you seen this?
I’ll confess to being massively predisposed to Virgin as a brand, anyway, but this was a really nice little pre-launch idea, I thought. They’ve put up a site to get people to name their planes… as a kind of announcement of the coming Virgin US services…
Have a look at: Virgin America
I don’t [...]
Posted in Quotes on Oct 11th, 2006 1 Comment »
I thought I’d do a few of these - they’re irrefutable wisdom. I’ll do one at a time, though, and not overdo it!
Finding out what to say is the beginning of the communication process. How you say it makes people look and listen and believe. And if you are not successful at that you have [...]
Posted in Advertising on Oct 11th, 2006 No Comments »
I don’t like this new symbol thing - I love Sony Ericsson phones, so I hope I will. But, right now, it just strikes me as misguided. There was the whole BBH thing (they resigned the account over it), which may have soured me. I don’t think that’s the problem, though.
I think it’s just because [...]
Posted in Advertising, Presentations on Oct 11th, 2006 60 Comments »
I had to talk to our account management department this morning on Insights.
Agreed to do it a long time ago and then suddenly realised that the time was upon me a few days ago.
What a mistake. I thought it would be interesting to do because I don’t know if I agree with Insights overall. I [...]
Posted in Advertising on Oct 11th, 2006 No Comments »
AND
This is genius.
Josh Spear has pulled the whole story together, so just go here to read about it.
Why: Because it’s a great example of celebrity marketing that doesn’t quite hit the mark. And, astutely ripped to shreds by someone who actually seems to understand the medium.
Lovely.
Posted in Advertising on Oct 7th, 2006 No Comments »
I spotted this in the latest email from GetCreativity - sign up here .
It’s a project from a New York co-op called Green Team to review advertising based on your conscience rather than the usual criteria
Go have a look at after these messages. Once you’ve reviewed something, you can see the average comments as [...]
Posted in Quotes on Oct 5th, 2006 No Comments »
I thought I’d start including some quotes under a new category, so they’re easy to filter out.
“The gap between the best commercial and the worst commercial every year is not 20 or 50%. It is 40 times, or 4,000%. Imagine if that was the difference between the performance of two investment funds. And it is [...]