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Archive for October, 2006

Do we blame unfairly?

Posted in Advertising on Oct 4th, 2006 1 Comment »

Do we blame brands based on bias? For example, when you’re using Microsoft Word on a Mac and it crashes, which brand gets the blame? I’m guessing it’s Microsoft 99% of the time, since all Mac users tend to be passionate lovers of the brand. Take the same scenario on a PC – Word crashes [...]

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The problem with too many meetings…

Posted in Advertising on Oct 3rd, 2006 No Comments »

Something I rather liked from a meeting this morning – the wisdom of Leon Jaume… We’re working on a major new campaign for one of our clients and were discussing the fact that we keep on revising and representing work every 2 days. And what we need right now is a clear week to go [...]

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