More Spoof than Copy
Posted in Advertising on Nov 28th, 2006 1 Comment »
When we did the “Picture Frames” campaign at Goodby Silverstein & Partners, loads of people made copies - their own home versions.
Archive for November, 2006
Measuring Word of Mouth…
Posted in Advertising on Nov 28th, 2006 1 Comment »
The people you want to be talking aren’t always doing so!(Who you think your customer is may not be right!)At the same time, marketeers are busy discussing the value of word of mouth in blogs and social communities vs. traditional marketing spend…… Just seemed interesting, so I thought I’d share.But, I do think that we need to know what we think about it.Is it OK for people to mention brands for cash?Is it going to make people reassess a brand?Can brand’s make themselves famous purely through buzz marketing and word of mouth?Or do you still need to ‘position’ a brand in the first place?Or does it all come down to control - and the thought that people will define your brand without you deciding what it stands for is just too frightening to accept!
Remember the Tao Of Steve?
Posted in Advertising on Nov 27th, 2006 No Comments »
Rule 1 is a good reference for the fact that brands that seem desperate and try to hard to sell will always be a functional choice - thereby making them very prone to being switched out of a repertoire.Rule 2 is easy - Be really great at something - not everything, but one thing…. In other words, back it up with some substance but don’t try to make 5 points when 1 will do.Rule 3 is trickier - the idea of retreating seems an anathema to us guardians of the brand.
Because Bond became a formula…
Posted in Advertising on Nov 27th, 2006 1 Comment »
<object width=”425″ height=”350″><param name=”movie” value=”http://www.youtube.com/v/zzIf_OmsNaA”></param><param name=”wmode” value=”transparent”></param><embed src=”http://www.youtube.com/v/zzIf_OmsNaA” type=”application/x-shockwave-flash” wmode=”transparent” width=”425″ height=”350″></embed></object>I went to see the new Bond movie at the weekend and it was really good. Which was a relief, since the last few have been getting seriously poor (IMHO).I wouldn’t normally bore anyone with that info, but I got to thinking about what made it so good and I think it’s the fact that they broke the formula.
Got bored of YouTube?
Posted in Advertising on Nov 21st, 2006 5 Comments »
The ‘video killed the radio star’ of the new millennium?And, if so, how many other people have tried to get on the bandwagon?And, do they get any traffic?Well, here’s what I found so far - add in with comments if you know of more…BoltDailyMotion Google VideoGrouperGubaiFilmMagnifyMetacafePhotoBucketRevverSoapBoxVeohVidiLifeI was going to look at web traffic, but reading more detail on the realities of Alexa, I realise that it’s only useful as a comparative measure, and even then it could be heavily biased!Anyway, proved my fragile point that there’s loads of them and even glancing at the data from Alexa, you see that none get a fraction of the hits that YouTube is getting. But then, very few of them have probably had any PR at all - and YouTube is mentioned almost daily now.Which is an interesting truth in itself - being first and being noticed by the press is the real tipping point for all these sites!
Nike Golf…
Posted in Advertising on Nov 18th, 2006 1 Comment »
If you haven’t seen this already, check it out - one of the cooler things I’ve seen recently - a long way from the fuddy-duddy old world of golf!
To see the whole series, go to the Nike Golf website…
You can even vote on what they explode next…
Just say what you mean…
Posted in General on Nov 18th, 2006 2 Comments »
The fact that the Campaign for Plain English has been going since 1979 and the amount of marketing (in particular) buzzwords have only accelerated is a bit of a worry given what I’m writing about… BUT:
I’ve been meaning to write about this for a while, since it’s a personal quest/rant/gripe - given that I’m not [...]
The Mighty Bank of America…
Posted in Advertising on Nov 15th, 2006 No Comments »
Thanks to Thomas Sherman, at The Sherman Foundation, we have this peek into life at Bank of America - and the sheer power of their internal conference presentations.
Bear with the first 30 seconds… it’s worth it…
For those who can’t see the embedded YouTube link, go here…
It’s one of those things that leaves you slightly speechless!
(You’ve [...]
Will YouTube change creativity?
Posted in Advertising on Nov 14th, 2006 No Comments »
Scamp has been writing about something that reminded me of a recent conversation with a creative. Which was around the value of YouTube in finding thoughts.
At first glance, like many, it seemed a bit lazy and somewhat of a joke to say that you scan YouTube for ideas. But, then, the more I thought about [...]
No More Daytime TV…
Posted in General on Nov 13th, 2006 3 Comments »
I’ve just been ill as the proverbial dog. Which sucked. Generally. 5 days of complete and utter illness.
Now, normally, I spend the last day of being ill trawling around the TV channels. Watching daytime TV and learning about programs that I haven’t seen in ages… Not any more, though.
Thanks to this little Sky+ beauty, [...]