Posted in Advertising on Jan 18th, 2007 2 Comments »
Advertising Age also named Goodby, Silverstein & Partners’ work for Hewlett- Packard as U.S. Campaign of the Year. Goodby’s “The computer is personal again” campaign was praised for “making the PC stand once again for ‘personal computer’ and not for what it has become — a personal commodity.”
Posted in Advertising, Book Reviews on Jan 14th, 2007 3 Comments »
I found this on Amazon at the beginning of the year and ordered it immediately. I was quite excited when it arrived, since the feeling that they don’t do things normally starts at the cover which is crudely abrasive - made of a fine sandpaper… which, if you read the back cover is explained…
“The abrasive [...]
Posted in Advertising on Jan 12th, 2007 2 Comments »
Mother have launched their new spot for PG Tips.First thing to marvel at is its sheer length - 2 minutes! In an age of ROI, I’ve been in a number of conversations where we discuss the possibility of doing a longer spot length to cut through the 30 second clutter on TV today.
Posted in General on Jan 10th, 2007 No Comments »
Somewhat late to discover this, but I found e-Government this morning and was quite impressed!It all started with the usual email asking for support on a petition.
Posted in Advertising on Jan 9th, 2007 1 Comment »
Kleenex have a new campaign and a new site - all about “letting it out.” The ads broke in the US and on the New Year (according to MediaPost) and they’re up on YouTube already…
Posted in General on Jan 5th, 2007 2 Comments »
So, there’s a game of ‘tag’ going on between bloggers and I’ve been tagged.In my typical, somewhat middle-aged, cautious way, I’m concerned that it’s a modern chain letter. Which are things I’ve strictly ignored over the years.
Posted in General on Jan 5th, 2007 No Comments »
If you don’t already watch Jon Stewart’s show in the UK (hell, anywhere), then check it out on More4 - weeknights at 8.30pm…Here’s a snippet from the Outfoxed guys…
Posted in Advertising on Jan 5th, 2007 No Comments »
Kodak shot an internal video that actually has a sense of humour - it’s a bit informative at points, but it’s getting some buzz on YouTube.
Posted in General on Jan 5th, 2007 No Comments »
And a kick-start to the year with Bombay TV… The site where you can edit together your own wonderfully sub-titled creation…Go here to play around and make your own movie…