An Overdue Reply…
Posted in Advertising on Feb 5th, 2007 View Comments
Back in November, Casper made this comment on a post I did on “Insights”"What could be a further inspiring read is your take on how to give stimuli to creatives besides insights hence your example on great solutions without insights (though i suspect some of the responsible planners would argue that they do include some sort of insights).Off-course a few of the great creatives don’t need much help at all – besides our interventions in the process and help to make strategic argumentation for their solutions.”I hope he doesn’t mind me quoting his question back, since it’s so long ago that any normal person would have forgotten by now! Unfortunately, my own idiocy resulted in me finding that comment just this weekend.