Posted in Digital on May 18th, 2007 3 Comments »
The Motorola Razr 2 is coming out… see the site here.
It’s a pretty phone, but in age where we’re all waiting for the iPhone to materialise… and Prada phones are in every shop window… and the N95 is interesting (albeit slightly bulky)… and so on… Well, do we care any more? Do people want one? [...]
Posted in Advertising on May 17th, 2007 2 Comments »
Got this info from Piers Fawkes at PSFK…
“PSFK Conference offers a morning of trends and inspiration and an afternoon of new marketing ideas. Speakers and panelists include Russell Davies, George Parker, Hugh MacLeod, Regine Debatty, Iain Tait and Faris Yakob. Details here.”
Now you can’t argue with a conference that includes Russell and Faris for starters. [...]
Posted in Digital on May 15th, 2007 1 Comment »
Cool idea - a billboard that responds to people around it.
Goodby Silverstein & Partners, of course!
Posted in Advertising on May 15th, 2007 No Comments »
Another tip from Chungaiz.
And, to quote him - things are getting weirder and weirder!
Here it is…
Interesting that it’s posted as a response to an earlier film from Michel Gondry…
Michel Gondry’s film was posted in December ‘06, so seems that it will actually be genuinely spurred by that rather than a set up. And that [...]
Posted in Advertising on May 15th, 2007 No Comments »
In a dramatic change of pace, we haven’t aped Honda this time - sorry W+K.
Instead, we’ve taken the theme music from our advertising and gone to town - if that’s what you call it. Thanks to Jane and Dave for this shocking piece of film…
The full site is here. But some helpful person has [...]
Posted in General on May 15th, 2007 No Comments »
One of those lovely stories… read it all here, but it’s about a Fox Cub and a Tawny Owl that have become friends after being harassed by birds - talk about binding experiences!
Which reminded the fantastic Roisin (fellow planner) of this strange union…
Posted in General on May 15th, 2007 No Comments »
See more here…
Posted in Advertising on May 15th, 2007 No Comments »
Chungaiz sent me this - and it’s a shocker!
Not only is it remarkably hostile (particularly for a US brand) but it’s also shoddily put together.
At least this one is less offensive, but it still feels rather poorly done to me…
Posted in Advertising on May 12th, 2007 No Comments »
You can read the full story here…
Given that we spend our lives trying to find the factors that make any product or brand more desirable to people - trying to expose those reasons that make people want something more than if they know nothing - in short, trying to give one product/brand an advantage over [...]
Posted in Advertising on May 11th, 2007 1 Comment »
Chungaiz showed me a new Tooheys ad yesterday - I wanted to see it again because, frankly, I couldn’t make head nor tail of it!
But, in the wonderful world of YouTube, it didn’t come up first time - so I got to see a load of Tooheys ads - some for the the first time.
And, [...]