Posted in Advertising on Oct 15th, 2007 No Comments »
I’m sorry, because this is 6 months old. However, just in case you haven’t seen it - and I hadn’t before this weekend, when a friend showed it to me - then watch this Shell ad with the sound cranked up and enjoy 2 minutes of gear-head heaven…
Click here if the embedded version isn’t [...]
Posted in Advertising on Oct 15th, 2007 No Comments »
We don’t hear enough ads with truly great voice-overs nowadays. And, when you do, the difference is huge.
This ad is fine. But using Jeff Bridges to do the voiceover turns it into something great.
It’s the details, often, that lift things up from ordinary. And VO is a major detail…
Click here if the embedded [...]
Posted in Digital on Oct 10th, 2007 2 Comments »
It’s not really a site, yet it’s one of the more interesting sites I’ve seen in a while.
Very apt for the uber-cool Bape brand!
(which I’ll readily admit to being too cool for my wardrobe)
Click here to visit
Posted in Research on Oct 10th, 2007 3 Comments »
This is really interesting. And, I read it here at The Toad Stool first.
Arnold tested the ad “1984″ - that epic Apple ad that still gets mentioned in research groups and is one of the most famous ads of all time globally.
Except, they didn’t test it as an ad - they tested a re-created ‘animatic’ [...]
Posted in Advertising on Oct 9th, 2007 No Comments »
New work for JC Penney.
Worth a couple of viewings.
There’s something charmingly wonderful to the whole thought…
Click here if the embedded version isn’t working.
Posted in Digital on Oct 8th, 2007 No Comments »
Profero (I’m presuming) have launched a countdown site for the site that will launch shortly - all for the new Mini.
Lots of tease with very little info of what to expect - which, curiously, actually left me wondering what I’d get if I checked back again tomorrow!
It’s made more interesting to blog about by the [...]
Posted in Digital on Oct 5th, 2007 No Comments »
I guess this is an old case history, but it’s still worth looking at…
Click here to visit the site - and do leave comments if you know the full story. Looks cool, but I wonder why they’d have taken it down?
Posted in Advertising, Digital on Oct 4th, 2007 No Comments »
The real question is whether this becomes the most over-blogged topic of the week.
Despite that, I’ll dive in…
And say that I love it. The stop-frame animation is superb. The bunnies are cute as hell and there are a few surprises in there.
Go here to see the ad.
I don’t know about the rest of you, but [...]
Posted in Advertising, Digital on Oct 3rd, 2007 1 Comment »
It’s hard to follow up a success like the Dove Evolution film.
So, does this?
It’s striking. Shocking in parts, even.
It’s got a deeper message rather than a blatant product sell.
It’s backed with a real program, so it’s not just comms.
All those are good things - impressive, weighty reasons to really be impressed by this.
But I just [...]