Posted in Advertising on Jan 23rd, 2008 1 Comment »
This, for my money, is the best Axe ad yet - and better than the Lynx work too.
It’s the same strategy, and the same gathering of attractive young women, but it has charm and humour. And that offsets the raw sexuality, making it even more compelling - and it feels like a bigger, smarter idea.
Watch [...]
Posted in Advertising, Digital, General on Jan 22nd, 2008 2 Comments »
Posted in Advertising on Jan 21st, 2008 No Comments »
Ad Age “A List” is out - see it here. And read this article on what makes an A List agency.
Goodby Silverstein & Partners are agency of the year (including a good mention for the HP “Computer is Personal Again” work in addition to a review of the shift to digital and beyond). Read the [...]
Posted in Digital, Useful Stats on Jan 21st, 2008 No Comments »
It’s not running anymore (and I slightly wonder if that isn’t part of the pull that it has - i.e., being available only at christmas, rather than year-round), the OfficeMax ‘Elf Yourself’ Christmas/Holidays promo now has some results attached to it… and they make one hell of a case study…
Reported in full here.
But, here’s the [...]
Posted in Advertising on Jan 21st, 2008 No Comments »
There’s something I really like about this - the premise isn’t a massive breakthrough, but the execution is really nicely done. On a brand that you’d expect to produce something far more corporate and dull. From EuroRSCG, I believe. Lovely!
Click here to see it or watch the embedded version…
There’s also a cute website - based [...]
Posted in General on Jan 21st, 2008 1 Comment »
Here’s a nice little idea - not a new one, admittedly, but still it’s worth remembering once in a while.
Brought to my attention by this little article in Ad Age - where Andy Berndt explains what he’s planning with the in-house brand agency at Google.
Reminded me that there’s an inherent sense of excitement to your [...]
Posted in Advertising on Jan 16th, 2008 2 Comments »
And here’s one I do like. It’s not got the production values of the last Guinness number, but it’s got a lovely warmth to it.
Donald Sutherland on V/O, I believe… Watch it here, or below…
Posted in Advertising on Jan 16th, 2008 2 Comments »
I’m not sure exactly why, but although I think this is truly impressive, I don’t ‘like it.’ Maybe it’s a warmth thing?
But don’t let that stop you from watching it - because it is still a stunning thing to see….
Posted in General on Jan 15th, 2008 1 Comment »
It’s Jan 15th - the day of Steve Jobs’ keynote at Macworld - where he announces the latest from Apple. An event famously watched by numerous Apple geeks (inc. me) around the world to see what’s coming. It’s a moment in time when Apple’s share price can easily gain 10% (in an hour). And it’s [...]
Posted in Advertising on Jan 11th, 2008 3 Comments »
It’s hard to do a range ad on cars, and normally they turn out feeling horribly forced. But this Swedish ad makes it all so much more palatable.
Click here to view on YouTube…