Not that long ago, I was asked to pick 3 interesting ads for a meeting and thought I’d go back in time somewhat to find some classics that used to be much talked-about, but could possibly be fresh to people nowadays… and these 3 gems were the result of a quick search through an old [...]
Over at “ForTheLoveOfWispa.com” they’ve been taking pledges to help make a giant ad that simply celebrates the Wispa… and it’s worth a viewing – great story of involving people in something… See the ad, but also watch the “making of” film – which is a lovely, heart-warming tirade for Wispa.
(Image from www.cartoonstock.com via Google Images of course)
I was asked last week for some tips on running a good focus group by a fellow planner. And wrote these…
1. It’s your room – nobody can talk or do anything unless you allow it. Never forget that otherwise you’ll lose control.
2. Don’t be afraid of silence – [...]