Posted in Advertising on Dec 28th, 2008 1 Comment »
Not that long ago, I was asked to pick 3 interesting ads for a meeting and thought I’d go back in time somewhat to find some classics that used to be much talked-about, but could possibly be fresh to people nowadays… and these 3 gems were the result of a quick search through an old [...]
Posted in Advertising, Digital on Dec 21st, 2008 7 Comments »
Over at “ForTheLoveOfWispa.com” they’ve been taking pledges to help make a giant ad that simply celebrates the Wispa… and it’s worth a viewing - great story of involving people in something… See the ad, but also watch the “making of” film - which is a lovely, heart-warming tirade for Wispa.
Posted in Advertising on Dec 4th, 2008 No Comments »
Lovely. Simple. Beautiful. Classic Goodby Silverstein & Partners work.
Click here if embedded version doesn’t play.
Posted in Advertising, Digital on Dec 4th, 2008 3 Comments »
This is great - new stuff from CP+B and the house of Jeff Benjamin…
Go to Whopper Virgins… now!
Posted in Research on Dec 3rd, 2008 3 Comments »
(Image from www.cartoonstock.com via Google Images of course)
I was asked last week for some tips on running a good focus group by a fellow planner. And wrote these…
1. It’s your room – nobody can talk or do anything unless you allow it. Never forget that otherwise you’ll lose control.
2. Don’t be afraid of silence – [...]