Posted in Advertising on Mar 17th, 2009 View Comments
Image from Geek and Poke I was part of the Global Effies judging a couple of weeks back. And, at the end, there was a massive discussion about the lack of ROI in all these cases. So, here’s a simple tip – build ROI into your case and you’ll stand out – maybe even win. [...]
Posted in Advertising, Digital on Mar 17th, 2009 View Comments
Time goes quickly. So this is late from the event, but that doesn’t really change the content. I went to see Laurence Green talk a few weeks back… and there were a few things that he said which I noted down… “There’s a culture of interrogating brands on the internet” His point being that brands [...]