Image from Geek and Poke
I was part of the Global Effies judging a couple of weeks back.
And, at the end, there was a massive discussion about the lack of ROI in all these cases.
So, here’s a simple tip – build ROI into your case and you’ll stand out – maybe even win.
(Naturally, you’ll still need [...]
Time goes quickly. So this is late from the event, but that doesn’t really change the content. I went to see Laurence Green talk a few weeks back… and there were a few things that he said which I noted down…
“There’s a culture of interrogating brands on the internet”
His point being that brands can only [...]