Comments for Another Planning Blog...

Comment on Insights – something of a presentation… by johnny be good: insights, condoms and comedy « a cat in a tree

johnny be good: insights, condoms and comedy « a cat in a tree — Thu, 22 Dec 2011 06:12:56 +0000

[...] so me!” moment, the prod to the solar plexus, not the intellectually driven head nod. As Simon Law says, An insight is a revelation that produces great work (there should be a degree of “Fuck me. [...]

Comment on Ikea “Happy to bed”… by Anonymous

Anonymous — Thu, 27 Oct 2011 21:24:00 +0000

This is a very neat modification of a typical youtube channel page--it will be interesting to see how mediums such as youtube influence media planning in the future.

Comment on Insights – something of a presentation… by Daca doriti sa va reamintiti… | Fishington Post

Daca doriti sa va reamintiti… | Fishington Post — Thu, 13 Oct 2011 09:26:21 +0000

[...] Daca doriti sa va reamintiti… iulie 30, 2007 de synergetto Advertising Marketing sursa si, in plus:-cum poti ajunge la un insight?-la cate tipuri de insight-uri poti ajunge?-exemple de [...]

Comment on Superbowl Aftermath… by Anonymous

Anonymous — Mon, 26 Sep 2011 21:18:00 +0000

A very interesting graphic, though we're a bit surprsied there isn't a stronger correlation between likability and memorability. This just goes to show that quality analysis lies at the heart of any advertising media planning campaign.

Comment on That Insights Presentation… by “Why is a good insight like a refrigerator”

“Why is a good insight like a refrigerator” — Tue, 13 Sep 2011 09:48:31 +0000

[...] To me that’s a great and sticky formulation of what an insight should do to any person who is involved in a creative process. Simon Law (Executive Planning Director at True Worldwide in London) shares that view when he writes in his blog: “an insight is like a revelation”. [...]

Comment on Superbowl Aftermath… by Carol L. Weinfeld

Carol L. Weinfeld — Mon, 14 Feb 2011 18:43:00 +0000

It will be interesting to learn how the likes impact sales. Will consumers buy a car based on one feature? Probably not. The ad increases brand awareness.nn@clweinfeld

Comment on Atelophobia… by Simon

Simon — Thu, 10 Feb 2011 21:59:00 +0000

I knew that would happen – never has a post been so inevitably bound to fall prey to the typo! I was aiming for “ridden” as in full of, but now I check the dictionary.com I so fondly referred to, I see that I’d need to have hyphenated it to something. Doh!!!!!nn-riddenu2002na combining form meaning u201cobsessed with,u201d u201coverwhelmed byu201d ( torment-ridden ) or u201cfull of,u201d u201cburdened withu201d ( debt-ridden ).nOrigin: nspecial use of ridden

Comment on Atelophobia… by Ndfswan

Ndfswan — Wed, 02 Feb 2011 11:41:00 +0000

you mean riddled not ridden

Comment on Atelophobia… by Carol L. Weinfeld

Carol L. Weinfeld — Sun, 23 Jan 2011 02:26:00 +0000

That’s quite embarrassing for the brand. Cylinders translates to cilindri in Italian; that’s the only possible explanation for cilinders. However, that should have been spell checked.nn@clweinfeld

Comment on A better world… by Grout Mold Removed Montgomery

Grout Mold Removed Montgomery — Sat, 08 Jan 2011 09:10:00 +0000

Great site, looking forward to reading and getting involved with the community.