Comments for Another Planning Blog...

Comment on Are British brands too polite? by robate159

robate159 — Wed, 10 Mar 2010 06:08:35 +0000

Excellent Opportunity to Study
2) Creativity is a blessing from nature but we can develop it by careful planning through education. This is all the more important in a country like USA where we accept even the mediocre to contribute their best and create something new.
Hence, it is necessary that parents and teachers provide healthy conditions at home and the school. This would enable children to express themselves and contribute something new for the society, which may be termed as creativity……….

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Comment on Are British brands too polite? by maxjgold

maxjgold — Tue, 09 Mar 2010 21:09:45 +0000

I think you're quite right that the most effective advertising involves some kind of negative, or at least perceived negative – Marmite, Honda's Hate from a few years ago, Avis' 'We Try Harder' from way back when, those hilarious Pot Noodle 'It's dirty but you want it' ads a couple of years ago.

But these are all examples where the negative is spun into a positive, and most importantly all self-deprecation, a deeply British habit. I'm not so sure that outright negativity towards other brands does do so well – I personally turn off completely at something like “No way BA/AA”. But maybe that's just me..

Comment on Doritos Press Ads… by lorriefauver

lorriefauver — Sat, 06 Mar 2010 04:14:36 +0000

Good pictures plus the good article certainly made this segment amazing.Keep it up!

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Comment on Pedigree ads in slow motion… by Danny

Danny — Wed, 24 Feb 2010 15:27:39 +0000

Don't understand how it's creative when it is basically the Vitalic video from 4 or 5 years ago.

http://www.youtube.com/watch?v=nZb_mkW7Pc0

Comment on Doritos £200,000 user sourced ad… by PL

PL — Wed, 24 Feb 2010 14:19:04 +0000

Hi Simon – more than happy to send the all four Doritos King of Ads Press ads to you via email. What's your email and i'll send them on. PL

Comment on Pedigree ads in slow motion… by Seb

Seb — Tue, 23 Feb 2010 13:53:47 +0000

It's just that, in my humble opinion, the music video from Vitalic is better executed than the Pedigree ads (better effects but most of all better dogs for slo-mo shooting).

While I really like the ads and am sure they're gonna cut through (99.99% of people not knowing the original video), I regret the fact that the creative minds behind Pedigree's new campaign didn't add anything extra to the original idea. Seems more like they used Vitalic's video as a creative shortcut (hey look, this thing I just found on YouTube could work great for our client - let's do EXACTLY the same) rather than simply as an inspiration for something slightly different.

But who am I to talk about that?? I'm just a planner...

Comment on Pedigree ads in slow motion… by Simon

Simon — Tue, 23 Feb 2010 13:18:42 +0000

Wow – truly is.
Although this goes back to the question of primacy vs. application… I'm in the application camp – you don't have to be the very first to use something – particularly when it's a technique, rather than a concept – you have to be the first to use it in the area/for the reason/with this exposure/etc…
I'm not advocating that we admire people who rip off work from other artists. But I'm not sure it's always black and white.

Comment on Pedigree ads in slow motion… by Seb

Seb — Tue, 23 Feb 2010 11:26:53 +0000

It's just a bit disappointing than the creative idea behind it is already 4 years old…

http://www.youtube.com/watch#playnext=1&playnex...

Comment on Google Wave, explained… by Shilpha Rani

Shilpha Rani — Mon, 15 Feb 2010 04:43:32 +0000

Thank you for bringing a well thought out and reasoned comment to the discussion

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Comment on The Way Forward… by Shilpha Rani

Shilpha Rani — Thu, 11 Feb 2010 07:20:22 +0000

Wow! it is really cool

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