Comments for Another Planning Blog...

Comment on Good freelance? by Niki

Niki — Mon, 17 Nov 2008 15:55:16 +0000

I know a very good and very experienced brand planner, Ruth Lees, based in Edinburgh but previously in London, I don’t know what your requirements are but I’m sure she is willing to travel. Her company is called Brandmad. If you’re interested I can pass on her details.
Cheers,
Niki.

Comment on Insights - something of a presentation… by saurabh varma

saurabh varma — Fri, 14 Nov 2008 02:36:40 +0000

Hey simon,

just saw this today. very interesting read.

can i request a copy of the pres.

Last Friday, i closed the Asia Insight chapter orgainsed by the Asia Business Forum. Now i wish i had stumbled on this note before.

Anyways, if you do decide to send me this pres, i promise to send what i put down for the conference. thanks.

Comment on Good freelance? by chris

chris — Thu, 13 Nov 2008 13:05:29 +0000

harsh times in deed. the freelance market seems to be drying up quickly. (I’m a creative, perhaps it’s different for planning?)

Comment on Insights - something of a presentation… by Umair

Umair — Fri, 07 Nov 2008 11:15:38 +0000

Amazingly some of the most idiotic things have been labelled “insights” to justify stupidity in campaigns.

Wonderful presentation, where did you get the “insights” for this?

Comment on Insights - something of a presentation… by Simon Law

Simon Law — Sat, 01 Nov 2008 21:02:05 +0000

I endorse anyone who digs up a genuine insight! But, and I guess this was the point really, let’s not pretend we’ve got an ‘insight’ because we need one and whatever you’re looking at is the best thing from the bunch you got. It’s like saying you have a “great idea” when really you only have the best idea out of everything you’ve seen. They’re hard to find, and we shouldn’t continue to pretend that everything is an insight… it simply continues the marketing myth, doesn’t it?

Comment on Insights - something of a presentation… by skip balch

skip balch — Thu, 30 Oct 2008 22:03:47 +0000

Simon,

Just discovered this gem and based on the dates of responses it appears to be approaching the “timeless” distinction. I’m still not sure if you endorse or oppose what we do, but you have certainly enhanced my understanding of our challenge. I will be an avid reader of your blog from here on out.

Cheers!
Skip

Comment on Insights - something of a presentation… by Daniel

Daniel — Mon, 27 Oct 2008 17:01:02 +0000

Hi Simon,

I just clicked through this wonderful presentation. And I have to admit: It’s as relevant nowadays as it has been in 2006!

As many others before I have a question: Can you please send me the PPT? daniel_walloch@sj.com
Would be very helpful. Of course I’ll give you an update about any additions.

Many thanks and kind regards,

Daniel

Comment on Insights - something of a presentation… by Milo Chao

Milo Chao — Sun, 26 Oct 2008 13:15:45 +0000

Simon,

Thanks!
Interesting how the methods to discover and criteria to determine “insights” can be equally applied to the “idea”. As you say: Some insights precede ideas. Some insights follow after them. Some ideas search for insights. Some insights search for ideas. Some ideas are articulations, dramatizations of insights. Some insights are the post-rationalizations of brilliant ideas.

Comment on Obama vs. McCain… by Tom O'Brien

Tom O'Brien — Thu, 23 Oct 2008 19:08:12 +0000

Hi Simon:

Thanks for posting. We just thought this was a really interesting way to use our tools. We usually use them to help planners understand the human motivations and drivers and competitive dynamics in a category or measuring brand advocacy.

Tom O’Brien
MotiveQuest LLC

Comment on Just Do It… by Dan

Dan — Tue, 14 Oct 2008 21:15:16 +0000

As with every rule, there’s an exception. It’s still used less than you’d expect, but they did use it in the ‘I’m so pretty’ advert they did with Maria Sharapova: http://www.youtube.com/watch?v=_8FAwMpR6D4