Another Planning Blog... http://www.simon-law.com Sporadic thoughts - mostly about communications, brands, etc... Tue, 31 Jan 2012 19:50:32 +0000 en hourly 1 http://wordpress.org/?v=3.3 The Unknown… http://www.simon-law.com/archives/1148 http://www.simon-law.com/archives/1148#comments Tue, 31 Jan 2012 19:49:07 +0000 Simon http://www.simon-law.com/?p=1148

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The journey of a ‘spark of an idea’ – W+K’s new Honda spot for the launch of the new Civic.

Lovely piece of copy writing…

“The unknown. Where all ideas start. It’s not an easy place to go, but keep going. Because you’ll always end up somewhere new. Isn’t that why we call it ‘the great unknown’?”

]]> http://www.simon-law.com/archives/1148/feed 0 Orange Film Pulse http://www.simon-law.com/archives/1145 http://www.simon-law.com/archives/1145#comments Mon, 30 Jan 2012 16:23:51 +0000 Simon http://www.simon-law.com/?p=1145

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Fantastic little tool to get the “pulse” of a film. Tied to Orange Wednesdays, with a different point of view on film reviews and ‘what to watch’. Love the use of social data.

]]> http://www.simon-law.com/archives/1145/feed 0 Feelgood Counts… http://www.simon-law.com/archives/1141 http://www.simon-law.com/archives/1141#comments Tue, 24 Jan 2012 12:56:46 +0000 Simon http://www.simon-law.com/?p=1141

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Loving the new Nike spot from W+K – rarely has footage been used for a new idea, but this achieves that and it does so brilliantly.

All in the name of the new Nike Fuelband, which is such a great little product that it’s already totally sold out.

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]]> http://www.simon-law.com/archives/1141/feed 0 The Bark Side… http://www.simon-law.com/archives/1136 http://www.simon-law.com/archives/1136#comments Thu, 19 Jan 2012 15:53:33 +0000 Simon http://www.simon-law.com/?p=1136

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Loving the new prequel to VW’s Super Bowl spot…

]]> http://www.simon-law.com/archives/1136/feed 0 Online Piracy gone wrong… http://www.simon-law.com/archives/1132 http://www.simon-law.com/archives/1132#comments Thu, 19 Jan 2012 11:15:43 +0000 Simon http://www.simon-law.com/?p=1132

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Find out more…

]]> http://www.simon-law.com/archives/1132/feed 0 Cost of Meeting App… http://www.simon-law.com/archives/1126 http://www.simon-law.com/archives/1126#comments Wed, 18 Jan 2012 14:38:24 +0000 Simon http://www.simon-law.com/?p=1126

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Love this little bit of fun from LBi – available for free from iTunes…

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]]> http://www.simon-law.com/archives/1126/feed 0 Hard and Fast… http://www.simon-law.com/archives/1122 http://www.simon-law.com/archives/1122#comments Mon, 16 Jan 2012 16:48:08 +0000 Simon http://www.simon-law.com/?p=1122

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It’s been out a week at least, but if you’ve not seen this yet, here you go. Lovely little piece of film that lifts a health training message into something worth watching…

There’s a few more films on the YouTube channel that are interesting, although none with quite as much impact.

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]]> http://www.simon-law.com/archives/1122/feed 0 Your year in review… http://www.simon-law.com/archives/1118 http://www.simon-law.com/archives/1118#comments Mon, 02 Jan 2012 11:49:48 +0000 Simon http://www.simon-law.com/?p=1118

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Pulling from your Facebook profile/stream and juxtaposing your own events, pictures, comments, etc. against world events – fun, but does highlight the disparity between an ordinary life you live and the magnitude of the events happening in the world around you!

Fun little app, though. Build your own at Yahoo News.

]]> http://www.simon-law.com/archives/1118/feed 0 Let It Snow… http://www.simon-law.com/archives/1115 http://www.simon-law.com/archives/1115#comments Sun, 18 Dec 2011 16:58:26 +0000 Simon http://www.simon-law.com/archives/1115

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Go to Google (I’m presuming any country, but it’ll definitely work at .com or.co.uk) and type the words “Let it snow” into the search bar… and watch as it starts to snow on your browser… Really sweet little christmas surprise.

]]> http://www.simon-law.com/archives/1115/feed 0 AdWeek – Best Commercial of 2011 http://www.simon-law.com/archives/1113 http://www.simon-law.com/archives/1113#comments Tue, 13 Dec 2011 16:33:54 +0000 Simon http://www.simon-law.com/archives/1113

Vote now – right here. Personally, I’m glad to see VW winning it.

Rightly so, I say!
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