Something interesting to go and have a look at – if you’re the right audience, you can even get a free box of matter.
Check it out here – real stuff to combat the rise of virtual…
It’s a bit long, but this is interesting.
They filmed real people in a Burger King store, faced with the idea that the Whopper is no more – as demonstration of the power of the Whopper. It’s interesting as a different way to do comparisons and claims that a burger is a “Nation’s Favourite.” CP+B, of course…
Go here and have a look.
Click here to see the ad. Then choose “Advertising” from the menu and watch the ad called “Harmony.”
It may be reminiscent of Fallon’s cake car, but it’s a lovely spot and I like that they’re making the most of Prius for the Toyota brand. For once, I couldn’t find a decent version on YouTube, though – which is a shame… Hopefully, because it’s new rather than people not bothering to post it!
This is doing the rounds – it’s for Australia, done by Drambuie.
For my money, this is bold stuff – being brave enough to circulate a video that shows people who hate your product isn’t for the faint of heart, but it really makes a point about the people who WON’T be likely to drink it.
I suspect it will get Drambuie back in quite a few people’s heads and that’s the point.
Click here to see the video at their official site or just watch the embedded YouTube link for as long as that works…
However, don’t click on the link to the web site – it gets a bit weird then… and loses the whole darker side as you go on a fairly pointless tour.
Web site is here if you don’t want to take that advice!
I don’t know if “Juicy” is the right word for this, but it’s interesting. Causing controversy, I hear, although I think it’s more amusing than vulgar… I love the way they’ve used scenes from well-known movies and music videos as reference – including the Flashdance shower scene and Robbie Williams on a rotating dance floor.
Click here to see it if the embedded version doesn’t work!
Good things come to those who wait.
First I heard of this was last night in a cab on Radio 5 Live, as they discussed how “ads don’t affect me” while talking about this ad costing 10 million pounds. Now, unless I’ve lost the plot, that’s two absurd comments together…
Firstly, it’s highly unlikely that this ad would cost £10 million to make. They may well be spending £10 million in total – between the production costs (making it) and media costs (running it). But that’s not remarkable at all… spending £10 million on TV advertising may be more than Guinness normally do, but it’s nothing in the grand scale of advertiser spends!
Secondly, the old “advertising has never made me buy anything” comment. What a beauty. As a wise cab driver once said to me upon hearing what I did for a living, “I don’t understand why people get so upset about advertising. It’s there to let me know, in the best possible way, what’s out there. It’s up to me if I buy it, but how will I know it exists if you keep quiet about it, eh?”
So, thank you Radio 5 Live!
On the good side, though, it did make me bother to have a look for it today… and I found this:
Click here if the embedded film isn’t working.
I don’t know if it has the surprise of the recent Gorilla ad, but it’s a beauty. “Cog” on an epic scale with an excited crowd involved along the way.
For those who want to get the full experience, you should start at the Guinness website and play the game to find the ad hidden online. There’s a prize involved and everything. Click here to get started…
The Media Guardian Innovation awards are closing soon.
Personally, I think that Richard Huntington should win for his blog.
If you agree, then scurry over to submit your vote (takes 5 seconds and is free – no registration even).
And, you don’t even have to submit an entry for all 3 categories – just the one you want.
Click here to go direct to the entry form.
Copy this for his name: Richard Huntington
Copy this for the web address: www.adliterate.com
And, click here to read more about the awards.
If you don’t agree, feel free to go and vote for someone else!
I missed this in the actual Rugby World Cup – where it ran, apparently.
It’s a slightly serious rip-off (I say serious because it starts as a ‘remember this’ and then ends making a slightly serious point about SilverJet – so you don’t laugh so much as feel you’ve seen it before) – the people at M&C Saatchi were involved in making “Face” for BA so they’ve got more right than anyone to do a rip-off, but maybe it’s more amusing for us insiders – whatever the case, it’s fun to watch and probably cost about a tenth of the original to make!
Sprint have launched a site extolling the virtues of the most expensive phone in the world – for Billionaires…
The video intro is funny – explaining the “Free Island” offer.
But there’s some great touches hidden further down – including a “del.icio.us” rip-off called “S.crumtio.us” – very good!
When I saw that this ad had knocked Sony Bravia off pole position on Creativity Online’s top TV spots ranking (Bottom of the page), I had to watch it.
And it’s good – charming, subtle and playful – it feels quite different for Lexus and that’s no bad thing…
Click here if the embedded version isn’t performing!
Stella have launched a new site – here.
It’s an indulgent (and I mean that in a good way) romp through the world of Stella Artois, starting with a film in many chapters – allowing you to break and enter the site or carry on watching. I haven’t had a chance to look around the whole thing, but I did find a link to all the Stella ads, past and present. And that in itself is a link worth having to hand!
Click here to skip straight to the ad section…
The whole thing uses a lot of french language, which I still love them for – you get more quality from that touch alone than you ever would from understanding every word that’s spoken.
Long may they continue to produce this work. It’s fantastic. And Stella Artois remains a premium brand as a result of this work never flinching from extolling the premium values and rarity of the beer. Not bad for a mass-market beer that’s on tap and the Belgians have always considered to be cooking lager!