Dec 7th, 2011 by Simon
I’m curious to see how much response this gets, since it specifically calls out the hashtag “walkofshame”.
It’s got around 88k views at the moment – not all that bad for 4 days. The Sun has featured the ad. And there’s plenty of media world commentary. So, let’s see how much real sharing happens… I’ve tried (probably over-ambitiously) to embed a real-time twitter feed on it below. Let’s see whether that works and what responses are…
Nov 17th, 2011 by Simon
I know, I know. You’ve all seen it. The new John Lewis ad, that is. But that doesn’t make it any the less great.
Back on form, I’d say. Beautiful work. Beautiful idea. Nailed.
Oct 30th, 2011 by Simon
There’s been plenty of press around Coke’s upcoming shift to white cans and their action to support polar bears. Time ran a great piece on it, written on their blog…
“Perhaps it’s a measure of the company’s dedication to the environment that Coca-Cola has decided to change the color of its iconic cans for the holiday season—white, to draw attention to the plight of the polar bear. Coke and the environmental group World Wildlife Fund (WWF) have joined together to promote the Arctic Home project, which will involve turning 1.4 billion Coke cans white, emblazoned with the image of a mother polar bear and her cubs pawing through the Arctic. There will also be white bottle caps on other Coke branded drinks, all running from the beginning of November to February. “In 125 years we’ve never changed the color of the Coke can,” says Katie Bayne, president and GM of Coca-Cola Sparking Beverages. “We really see this as a bold gesture.” (Read More: Time Blog)
I love that they’ve gone from featuring polar bears in their ads (to huge success) – did you know,Coca-Cola’s first polar bear print advertisement appeared in France in 1922? I only do from reading it on their corporate site, but it was what prompted the original Northern Lights ad…
The site itself has just launched – over at arctichome.com – and it’s worth going for the intro video alone, which features some heart-warming polar bear footage and stunning shots of the arctic. Coke’s pledged a $1 million to match donations and you can donate independently.
Sep 15th, 2011 by Simon
I’m fairly consistently impressed by how much YouTube let brands do to make a brand channel into something way more interesting and this is another great example of just that… Check it out at Ikea UK’s YouTube Channel
Jul 26th, 2011 by Simon
I suspect this will get a lot of play, since it’s lovely. Don’t miss it.
On a more boring note, lovely use of YouTube special build too.
Jul 4th, 2011 by Simon
Source: Mashable
Jun 24th, 2011 by Simon
This is absolutely fantastic, brilliant, wonderful T-Mobile loveliness.
Jun 24th, 2011 by Simon
Lovely infographic on ad budgets… so long that I’ve not posted, but here’s the link
Jun 2nd, 2011 by Simon
May 7th, 2011 by Simon
Can’t believe I haven’t posted on this before. W+K are rocking it at the moment. And this is a total surprise for the beer category. It’s stunning. Lovely. Beguiling. Different. Made me look up at the TV. Kept me looking. It’s not about me, but you can’t argue with the brilliance of an ad that genuinely captures you for a moment, rather than it all being online reviewing. Heineken ad.
