Another Planning Blog…

Fantastic new blog from Wieden & Kennedy’s team - tracking the production of their latest Honda ad… should be worth following!

So you have a movie you’ve shot with your advertising property… and a brand that distributes thousands (more like millions, maybe) of boxes of tea. Well, why not pop the DVD in the box so people get to see it in wider numbers than if you just put it online.

Then some bright spark thinks it’s not enough so you add in a tea towel too. Brilliant.

But, that would be lame if it was only alive as a DVD, so you place the trailer online…



And then you add some outtakes to make it funnier…



And, finally, either you put it online yourself or people do it for you - either way, the movie’s available to view for everyone…



But, in case some people miss it, you use the home page as a big ad for your movie…

Freakin’ genius. Personally, I love it.

Tom’s trying to get a syndicated insights department (although he describes it far better than that!) - interesting idea and he’s on the way to making it a reality - go have a look at his recent post here and the site here…

It all started with an article in the Ad Age Small Agency Diary here…

You can still see the talks here…

This is very cool. Digital “band in your hand.”
Read more here…
Or watch the YouTube video explaining it…

I loved the site when I first saw it, but now the TV ad has been released and it’s still as focused on the message of saving the bees, I love it even more!



If you haven’t read about the plight of the bees already, think about this - 25% of them died in the last few years alone. And they are responsible in some way for almost all the natural food we eat. Get the full story at the site…

Now, tell me - does that say more about Haagen-Dazs than an ad?
And, if so, why are we all still doing so much ‘advertising’ and so little work that delivers more value?

Nice idea - taking literature online in a fresh way…
Click here to see site.

This is very cool - a stop motion living version of Snake. From Nokia - designed by Farfar.



Behind the scenes here…



Visit the actual site here…



And, for those who share my love of great intro devices, this is the best yet - a timer that you can play with. Fookin’ genius.

As a general rule, ads that parody or play off another one inherently don’t work for some people (since they haven’t seen the original). They also tend to get caught up in the parody and fail to deliver the real message.

Not this one, though. It’s a hard-hitting message about palm oil, which goes into Dove products. And using their advertising technique to do it makes it all the more impactful.

Stunning. In a ‘bad news told well’ way…



Click here if the embedded version doesn’t work.

Unfortunately, I’m missing this one, but if you’re interested, check out the “Under The Influence” talks being hosted by Iris’ Creative Group Head, Adrian… looks good.