Another Planning Blog…

When you see stuff like this, a very good day. Thanks to Lise for sharing this one earlier today. And thanks to her son for finding it in the first place!

I thought I’d kick off the year with some christmas cheer from Google. As ever, they’ve done this well. It doesn’t count when you say you’ve donated your “christmas card budget to charity” but I think it does when you’ve donated 20 million dollars.

Saw these in a pub. Simpler times, eh! And, on that note, I’m off for Dec, so happy holidays/christmas/new year… according to taste…

Nice little twist on the traditional Axe/Lynx approach to ‘pulling power’… Although could have been helped by a less good-looking fella being the Lynx wearer, though (or is that just my male bias?!).

Work done out of Ponce, Argentina. Same agency that did Chocolate Man (which was genius), unless I’m very much mistaken.

Firstly, watch this fascinating depiction of air traffic movement – it’s 24 hours condensed down to 2 minutes, so things move pretty quickly considering the distances involved. Each yellow dot is a large aircraft (so, it’s only a small chunk of the real air traffic up there at any time)…

Watching this reminded me of the shocking film I saw yesterday – I didn’t post it at first because it’s so grim. The film was Mother’s “Plane Stupid” demonstrating the fact that the average European flight produces 400kg of greenhouse gases for every passenger (which seems impossible and frightening at the same time) – the weight of a polar bear… I warn you now, this is not a pleasant film and the reactions on YouTube are pretty negative because it is so shocking.

Although searching for that, I stumbled across something else – from Ogilvy New York – a really sweet, arty piece that plays on similar grounds…

Celebrities, climbers (and one agency person to help broadcast) are climbing Kilimanjaro to make people aware of the lack of clean water available to people around the globe. Something you don’t think about often. In fact, something you probably take for granted or complain about when travelling!

The endeavour is sponsored by HP, who have a new, ultra-low voltage laptop. But it also pulls in Pur water solutions and First Ascent expedition outfitting.

The site itself is technical, impressive, and linked to everything from Twitter to FaceBook…

There’s an ad (in the style of the HP campaign)…

There’s an entire YouTube channel to see the expedition live and to hear more about the issue, the behind-the-scenes, etc… Then there’s a FaceBook link, a Twitter feed…

You can sponsor them – and help the cause – but there’s also stuff to buy on the site, that results in greater donations. Check out the laptop skin made specifically for this…

All round smart thinking. And I challenge you not to be mesmerised by the water counter showing donations to date!

I’ve posted this before, so apologies for the repetition. But, a world record for views (at 45 million and counting) has put this in the Guinness Book of Records… So, how many more views will that prompt?

Anyway, just in case you haven’t watched it recently, enjoy…

Funny, surprising new spot for Methodfrom Droga5… Simple, effective, dirty little idea.

But then it opens into a way bigger thing online. Asking you to sign up to know what goes into cleaning products. Makes you question it quickly. Impactful, great stuff.

New and interesting. It grabbed my attention whilst watching TV tonight, at least.

Not the first spot for the campaign idea of “Let it out” but it’s more poignant and bigger than the street sofa at the same time. The celebrity factor is crucial – you couldn’t make it work without them, but that’s no bad thing. The music carries a lot of the mood, but it’s well done. Although I’ll question Bob’s acting as pictured above – the freeze frame does him no favours – somehow, he’s turned into Paul Whitehouse!

Having a young puppy undoubtedly skews my judgment of this ad, but damn I love it.