Another Planning Blog…

Nice idea - taking literature online in a fresh way…
Click here to see site.

This is very cool - a stop motion living version of Snake. From Nokia - designed by Farfar.



Behind the scenes here…



Visit the actual site here…



And, for those who share my love of great intro devices, this is the best yet - a timer that you can play with. Fookin’ genius.

As a general rule, ads that parody or play off another one inherently don’t work for some people (since they haven’t seen the original). They also tend to get caught up in the parody and fail to deliver the real message.

Not this one, though. It’s a hard-hitting message about palm oil, which goes into Dove products. And using their advertising technique to do it makes it all the more impactful.

Stunning. In a ‘bad news told well’ way…



Click here if the embedded version doesn’t work.

Unfortunately, I’m missing this one, but if you’re interested, check out the “Under The Influence” talks being hosted by Iris’ Creative Group Head, Adrian… looks good.

Not something I normally spend time doing, but these two redesigns are worth having a look at…

Modernista - for using the rest of the net to house their content

Hal Riney/Publicis - for a webcam control function

I set myself up for a fall by writing the last piece before looking at the site. But, the end result is a squishy landing maybe, rather than a real fall…

The site is nicely designed, but damn slow to load - although that could be my connection playing up for the hundredth time.

Unfortunately, there’s no sense of what people are voting to spend that money on - which I was interested to see - nor is it easy to nominate - you have to give a lot of info. And, finally, there’s at least two sections that are “coming soon,” which is just disappointing. Why not have them ready at launch, eh?

Still, I like what they’re doing and it’s more time than I’ve given Maxwell House as a brand in ages - so, it’s worth credit on that score.

< < < <

This is not the most exciting, nor captivating ad. But it does highlight something I’ve been looking at recently and thinking about - namely that there’s a big difference between TV ads that prompt you to get involved on a web site and ones that blithely go about the old-time business of telling you something and then hoping that’s enough (usually now with a web address at the end so you can go and google the brand name anyway).

I don’t think that we’ve got to a point where it only works if you engage people. Not at all. But it does strike me that we are too often “extending” campaigns into digital rather than making the whole thing one big continuous conversation with people. And a lot of the stuff out there today that is really great doesn’t feel like ‘bits’ of a campaign, but just one big glorious exciting thought - in lots of places.

So, off I go to brewsomegood.ca to see whether people are getting involved - I hope so, because otherwise I’ll wish I’d looked before writing this!

The latest from Goodby Silverstein in the series of brilliance that is ‘Got Milk’ - sheer Metal goodness!

Go here…

Interesting beer work!

Easier to understand in English, which you can see on adcritic

But, available on YouTube in original language…

Here’s the trailer for the new “1 Giant Leap” movie - and the music of the new album. If you haven’t heard of them before, then check out their web site.

The original album was an all-time great, so here’s hoping the next leap is just as good…

Check out the video embedded or click here to see it…