Another Planning Blog…

Yes, it’s an old app idea, but damn it’s fun!

Go here… to madmenyourself.com

Great to see them using the “loading icon” to good use – a pet love of mine!

I was having a slightly miserable day – nothing terrible, but lots of little moments of frustration – when I stopped and saw this. From TBWA\New York. Lovely, enchanting, new Absolut work. Thank you Wixoms!

Watch the embedded version or click here to go to youtube – do choose HD!

Or go to Facebook and see the way they’ve used Facebook to showcase and discuss the work…

Find out what percentage right and left brained you are (if you believe a test can tell you such a thing!). Maybe not the most scientific thing, but certainly good fun… go here to find your own results.

I got 40% Left, 60% Right.

They say: “You are more right-brained than left-brained. The right side of your brain controls the left side of your body. In addition to being known as right-brained, you are also known as a creative thinker who uses feeling and intuition to gather information. You retain this information through the use of images and patterns. You are able to visualize the “whole” picture first, and then work backwards to put the pieces together to create the “whole” picture. Your thought process can appear quite illogical and meandering. The problem-solving techniques that you use involve free association, which is often very innovative and creative. The routes taken to arrive at your conclusions are completely opposite to what a left-brained person would be accustomed. You probably find it easy to express yourself using art, dance, or music. Some occupations usually held by a right-brained person are forest ranger, athlete, beautician, actor/actress, craftsman, and artist.”

Right. I’m off to find whether I’ve got what it takes to become a forest ranger… Since a lot of this could be questionable for a planner!

Nice little piece of stop motion work.

This is a lovely, simple, strategy – and it produces great work.

Or, great work, that’s driven a beautiful, simple, strategy.

Either way round, the combo works…

As seems so common these days, there’s some ‘behind the scenes‘ footage too… Great for lovers of cute babies…

They’ve also done a clever bit of work (simple, but smart) with YouTube, so you get a URL pop up when you mouse-over the screen (go to youtube itself to see this)… taking you to the Evian website. It’s also meant they have branded the youtube page, which adds a nice touch. Nothing dramatic, but it’s not just posted – it’s thought-through more. Once you get to the site, you can go to Facebook pages – another neat little use of current technology.

Watch it in HQ mode… It’s worth the extra effort!

And then see the behind the scenes…

You can’t beat Elvis… and I hadn’t seen this one before until reading a list of “Men’s Favourites” on David’s Reviews… Wonderful!

Sharklove… go here.

Roadchef – for everyone hungry on the road

More beautiful Honda work – from Amsterdam this time…

And the making of, which is always interesting to see (when you work in the industry, at least!)…